Scottish WiFi expert 802 Event WiFi has brokered a ground-breaking international deal between Rangers, one of the world’s greatest football clubs, and giant Chinese company Huawei, the world’s largest telecoms equipment maker.
The seven-figure investment is set to bring the Ibrox fans into a whole new era of in-depth, wi-fi-based engagement with the club, as well as opening it up to lucrative new Asian markets.
Using its telecoms and networking infrastructure experience, 802 Event WiFi will deliver one of football’s first fully converged stadium-wide WiFi deployments, and Huawei’s first deployment in a European club. As part of the package, Huawei will connect its 160,000 worldwide employees to the club.
802 Event WiFi chief executive Felix Gibson (pictured) said:
This is a major development. It is a transformative deal which will change the way fans interact with their club. We are very proud to have been instrumental in delivering this game-changing technology.
The project will ultimately give every fan seated at Ibrox Stadium – as well as in the approaches, concourse, restaurants and corporate areas – full, instant access to content-rich media and allow them to participate in real time interactions with the club. It is Huawei’s first project with a major club in Europe.
The new set-up will remove the connectivity problems of 3G in high-density areas and allow 50,000+ supporters access to club competitions, merchandising, Rangers media, forthcoming events and more fan/club interactive engagement.
The wi-fi project has been under discussion at Rangers for more than a year following representations from fans who wanted access to the full panoply of internet sport while at the ground but who were frustrated by 3G download speeds.
We selected Huawei because this innovative Chinese technology giant demonstrated early their commitment to the project through unrestricted access to people, resource and technology that will enable a seamless ‘end to end’ single vendor solution. Another consideration was to bring Rangers to a wider audience in its Chinese and Asian operations.
Huawei wants to share its involvement with Rangers with its huge numbers of employees, who will spread the word exponentially. It is almost like a seeding operation, which can only benefit Rangers in the longer term.
Victor Zhang, CEO at Huawei (UK) said:
Huawei has always been at the forefront of innovation in communications technology and this project will open up a major new line of communication between Rangers and its supporters not just in Scotland but throughout the world.