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RCD Espanyol secures stadium naming rights agreement with gaming technology provider Power8


The brand leader technology provider in the area of sports betting becomes sponsor of RCD Espanyol and gives its name to Cornellà-El Prat Stadium

Power8 has become a new sponsor of the Club. With this agreement, Power8 acquired the name rights of the white and blue stadium and becomes a first level partner for RCD Espanyol de Barcelona.

The sponsorship deal, that includes important news as the naming rights to the stadium of the club but also a whole range of commercial assets, lasts for seven years and will start in the 2014-15 season. As a result of this agreement, the brand joins the sponsoring venue program and will have a primary and prominent presence in the stadium, which will officially be renamed Power8 Stadium.
Power8 is a brand leader technology provider to the area of sports betting. Its remarkable reputation in this sector is due to the possibility of providing all types of technological solutions to businesses online gaming and betting. On global presence and international Power8 acquired in 2013 a series of strategic business units and key markets in different continents to create a powerful corporation that can develop digital solutions and networked systems that guarantee the success of technological operation sector companies, whatever their size and commercial market.
RCD Espanyol and Power8 are fully convinced the deal will bring many benefits common to both brands, as well as commercial development.
The club’s President, Joan Collet, who has led the management of this agreement for the club, explained the details to Espanyol TV and made explicit the satisfaction of the Board of Directors and professionals for the agreement. Collet pointed out that the naming rights of the Stadium marks one of the main objectives of the business strategy and business development of the facility, and that the agreement is an example of the potential and future possibilities of the club.
The Power8 Stadium, inaugurated in 2009, won the award for the best sports facility in the world in 2010. It was and still is a benchmark for UEFA and international federations, and other clubs who plan to build new stadiums. The main events held at the stadium are RCD Espanyol’s home games, but it also hosts more than 100 corporate events per year; such as dinners, filming commercials or movies, concerts, product launches and corporate events.
“La Liga” is one of the greatest professional football competitions with international impact and Power8 Stadium will be one of the most recognised venues globally. With the Premier League, Spanish La Liga is the domestic competition that generated more attention and audiences worldwide.
Power8 already became a sponsor team last season in the Premier League as Fulham FC and Everton FC. With the agreement signed with RCD Espanyol de Barcelona, Power8 joins one of the best stadiums in the LFP and in the competition. The Spanish league, with over 140 countries broadcasting their games every weekend, demonstrates its global penetration.