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RFU renews contract with Ticketmaster as exclusive ticketing partner

Ticketmaster UK, a Live Nation Entertainment company, has announced that it is extending its relationship with the RFU as their exclusive ticketing partner. The announcement follows the successful Rugby World Cup project which concluded last year, having sold over one million tickets to fans for the tournament.

The renewed contract will see Ticketmaster providing its Ticketmaster Pro solution to the governing body. Ticketmaster Pro will give the RFU the ability to sell tickets to its fans through a fully branded experience, including the option for fans to manage their own tickets online.

RFU Chief Executive, Ian Ritchie, said:

Ticketmaster has been a trusted partner for over 15 years and we are looking forward to continuing our relationship with them. Their flexible technology, and expertise in sport, ensures that we are providing the greatest possible service for our fans.

Adam Newsam, Managing Director Ticketmaster Sport, said:

Working in partnership with The RFU for so many years has given us a deep understanding of their unique business. We work hard to ensure we are providing hands on support to the team at all times, delivering the best ticketing solutions.


Image: Twickenham stadium – the home of England Rugby.


About The RFU:

The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team. For more information visit:


About Live Nation Entertainment:

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit: