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Rotherham United FC secures first ever stadium naming rights sponsor

The Championship side’s GBP£20m state-of-the-art stadium, which opened in 2012, will now be known as the AESSEAL New York Stadium, after a naming rights deal was agreed with AESSEAL, an international company engaged in the design, manufacture and distribution of mechanical seals, which has their global headquarters in Rotherham.


Although no financial details have been released, this deal marks the biggest sponsorship in the Club’s history. The initial term will be until the summer of 2019, with the Millers officially playing their first game under the AESSEAL brand against Huddersfield Town on Boxing Day (December 26, 2014).

The agreement will also see the AESSEAL name and branding prominently visible both internally and externally at the stadium.
AESSEAL have been in business in Rotherham since 1984 and now have over 1,650 employees operating out of 77 locations in 37 countries. The company recently celebrated its 33rd consecutive year of sales and profit growth. With sales in over 104 countries, 2013 saw AESSEAL increase total sales to over GBP£146m.

Rotherham United Chairman Tony Stewart said:

This a landmark deal not only for the football club and but also for the Borough of Rotherham.

AESSEAL are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights.


Chris Rea, Group Managing Director and founder of AESSEAL, commented:

The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.

The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent.

Club Commercial Director, Steve Coakley, added:
This is undoubtedly a ground-breaking agreement for Rotherham United Football Club and one that we are all absolutely thrilled with. We look forward to welcoming AESSEAL as our Stadium Rights Partner.
It has taken some tireless work and diligent planning, from both parties, to come to this agreement, and after working closely with both Chris [Rea] and Jonathan [Wilkinson, AESSEAL Chief Executive] we are very excited to announce this partnership with such a long-standing and well known international brand that also has very local links.
Based close by at Bradmarsh Business Park, AESSEAL employ in excess of 300 people within the town so it really is a brand that the supporters of the club can identify with.