PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

SeatGeek lands Lord’s ticketing role

Marylebone Cricket Club (MCC) and SeatGeek have announced a multi-year partnership to ticket the world-famous Lord’s Cricket Ground in London.

MCC has selected SeatGeek as its official ticketing partner after a detailed market review process. MCC will use SeatGeek’s innovative ticketing platform (SRO), to improve the fan experience at Lord’s Cricket Ground.

Founded in 1787 and formerly the governing body for cricket in England and Wales, MCC has always held significant global influence in the cricketing world. As such, the MCC executive team is keen to ensure that the club keeps pace with the latest technologies available to drive fan engagement and the decision to select SeatGeek as ticketing partner is a direct result of that strategy.

Jeff Woollen, MCC’s chief information officer, said:

SeatGeek’s technology has a proven track record of supporting some of the most prestigious teams and venues in the world, and we are pleased to join a very impressive SeatGeek client list. We are focused on providing our visitors with a world-class fan experience, and the ticket purchase engagement is the crucial first step in that process.

MCC is the first cricket club to partner with SeatGeek, which already tickets many of the world’s leading sports teams and venues, including 40% of the English Premier League, 30% of EFL Championship football clubs as well as numerous West End theatres.

Some of the biggest brands in the world, from Manchester City FC to the Dallas Cowboys, use SRO to provide their supporters with a best in class, seamless ticketing experience.

James McClure, SeatGeek’s EVP global business and GM international, added:

As we continue to invest in our European growth, it is exciting to see SeatGeek break into a new sport, especially by partnering with the most famous cricket venue in the world, Lord’s. Despite its rich history, Lord’s is still an innovative venue at heart, and we are excited to work together for the benefit of attendees.