Sodexo has been awarded the catering contract at Swansea City FC’s Liberty Stadium for the new season.
The company will oversee the stadium’s matchday concourse outlets, hospitality areas, conference facilities and event catering.
Part of the deal will enable Sodexo to introduce new menus, which will be created from surveyed fan feedback, point of sale digital screens and new EPOS payment systems which will ease and improve the speed of purchase and decrease waiting times and queues.
Innovation, quality and attention to detail will be central to Sodexo’s investment, with the supporter and community experience at the heart of the partnership.
Swansea City COO, Chris Pearlman, said:
Having gone through a comprehensive tender process, we were extremely impressed by Sodexo’s proposals. We are excited to be working with such an established and well-respected industry leader that has a fantastic track record in the catering and hospitality sector.
We are always striving to challenge our operational delivery and improve the matchday experience for our supporters. I’m sure they will be impressed with the quality and service levels next season – which will be supported by smart technology, whether that’s from the concourse outlets or hospitality lounges.’
With a portfolio of over 50 unique venues, Sodexo bring a wealth of experience of sports stadia catering and hospitality from existing partnerships with the likes of Ascot Racecourse, Newcastle United, Brighton, Everton, Aberdeen,Royal Botanic Garden Edinburgh and Hampden Park.