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Spurs reveal new stadium branding

Tottenham Hotspur have unveiled their new stadium brand identity which will be used across the venue.

As well as becoming a new, world-famous home for Tottenham Hotspur, the new stadium will also stage NFL matches, concerts and other major events as the club looks to create an iconic global sports and entertainment destination in Tottenham.

The design is inspired by the stadium’s South West Elevation as it sweeps over the five-storey atrium – a view of the stadium that fans will enjoy as they walk up the High Road on matchdays.

The pattern within the marque is based around the stadium’s veil façade to create a unique and contemporary motif that can stand alone or sit elegantly alongside the famous Club badge.

The designs will be used in a number of ways for stadium-related items including tickets, stadium access cards, food and beverage packaging, uniforms for stadium stewards, security and maintenance teams. Many of these items will also be used at other major events taking place in the stadium outside the football calendar.

The new stadium will currently be known as Tottenham Hotspur Stadium with the ‘A’ of the word ‘Stadium’ stylised to create an arrow pointing north, to represent Tottenham’s proud North London heritage.

Meanwhile Tottenham Hotspur has chosen HARMAN Professional Audio Solutions as its official audio supplier for its new stadium.

The partnership will see HARMAN supply a range of its leading audio products including amplifiers, JBL Professional loudspeakers and subwoofers that will complement the state of the art facilities at the Club’s new stadium, which includes the largest screens in any stadium in Western Europe.