Watford FC’s Vicarage Road ground has a new-look for the 2016/17 season following the installation of innovative digital content channels on screens in concourses and hospitality areas.
The Hornets are the latest club to adopt Eleven Sports Media’s leading content channels, featuring live stats, original content, social media feeds and commercial advertising opportunities for local and regional businesses.
Watford fans will also be able to enjoy live and interactive data performance stats with the installation of all-new portrait style StatZone screens. With live minute-by-minute data, StatZone will give Hornets fans a new perspective on their favourite players – as the action happens!
The new channels will feature as part of a wider partner programme for Watford, a multi-channel and fully-integrated commercial platform which will offer local businesses and brands, of all sizes, the opportunity to gain huge impact by becoming a part of the fabric of the club.
Speaking about the role StadiumTV and StatZone will play in the partner programme at Watford, Eleven’s Managing Director, Matt Cairns said:
We are passionate about the in-venue experience of UK sports fans with each of our products offering a different purpose for supporters. Although Watford becomes the 11th Premier League club on our books, they become the first to house all five of our award-winning products, ensuring Vicarage Road will be amongst the most advanced in-stadium experiences in Europe.
Spencer Field, Commercial Director of Watford Football Club said:
Quite apart from the fact that Eleven’s in-stadia content offering will provide compelling match insight to our fans, a major reason for working with them is the resultant expansion of our partner programme.
As a club that has deep roots in its community, it is imperative that we can offer local businesses a chance to be a part of our Premier League journey. The relationship with Eleven provides us with a range of assets that enable us to significantly broaden our commercial packages for 2016/17.