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Swansea Arena unveiled in fly-through video

Ambassador Theatre Group (ATG) has revealed a first look at the new Swansea Arena with a digital fly-through video.

The landmark 3,500 capacity indoor arena will soon be attracting some of the world’s top music acts and theatre productions to the city of Swansea in Wales, when doors open in late 2021.

Appointed as the operator of this brand-new music and theatre venue, ATG said it will bring its vast network and programming scale to create a diverse content mix of music, comedy, esports and sport for Swansea’s first indoor arena.

With 2,000m² of exhibition space to host 2,500 people with a full dining experience catering for 750, Swansea Arena will be the perfect venue for meetings, away days, graduations, conferences and AGMs.

The new video introduces the statement design and striking architecture of the upcoming venue. Watch the video here.

Also featured is the contemporary new pedestrian bridge, designed in collaboration with local artist Marc Rees and award-winning architect group ACME, with references that celebrate the city’s heritage, including cut-out swan motifs that reflect the light.

The indoor arena will be one of the major landmark attractions of the overall Swansea Central development site ‘Copr Bay’ which will also include new shops, restaurants, two new multi-storey car parks for almost 1,000 cars, city centre apartments, 1.1 acre parkland, and a ‘gateway’ landmark pedestrian bridge over Oystermouth Road to improve connections between the City and the beach.

Copr Bay Phase One is part-funded by The Swansea City Deal, a £1.3 billion investment secured for major transformation projects in the Swansea Bay region.