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Situated on the north bank of the River Seine, the AccorHotels Arena in Bercy, Paris, reopened on October 14, 2015, following an 18-month, complete refurbishment.

One of Europe’s largest concert halls and sports arenas, the AccorHotels Arena (formerly Palais Omnisports de Paris Bercy or simply Bercy Arena) will now offer the very latest in visitor facilities, technology offerings, and a fantastic live experience for performers and spectators alike.

As part of the design team lead by DVVD architects and engineers, Populous, in a consulting role, drew on their international arena-design experience, including the 50,000-capacity Philippine Arena in Manila, to design a bowl that would suit multiple configurations, including the ATP Masters Series Paris tennis tournament.

The seating formation of the AccorHotels Arena is designed to be able to attract the biggest names from around the world for 20,300-capacity sellout gigs, as well as suiting smaller, more intimate events of around 7,000 spectators. This versatility will support the arena and local community throughout the year.

Populous Principal, Francois Clement, said:

It is great to be a part of the redevelopment of an arena with such a rich history. The new AccorHotels Arena is going to play a really important part in the story of entertainment in Paris and in Europe, and we can’t wait to see it in action in the coming weeks and months.


Image: Accor-Hotels-Arena-©-Bercy_DVVD-Architectes-et-ingénieurs_Yam-Studio.-1024×385

Naming Rights

ReutersAccorHotels landed the naming rights to Paris’ indoor concert hall and sports arena, Palais Omnisports de Paris Bercy (POPB), as part of its strategy to boost brand awareness and thus revenue.

The deal also paves the way for future cooperation between AccorHotels and Anschutz Entertainment Group (AEG), one of the world’s largest music entertainment promoter and co-operator of the Paris arena, AccorHotels CEO Sebastien Bazin told Reuters.

Under the plan, which was cleared by the Paris City Council late September/early October, France’s biggest concert hall – with a capacity of 20,000-seats built 30 years ago on the eastern edge of the city – is now the AccorHotels Arena POPB.

AccorHotels is spending €4.15m per year for the 10-year naming rights deal, with an option to extend it for another 10 years.

The world’s fourth-largest hotel group changed its own name from Accor to AccorHotels back in June and has been accelerating its digital business to fight back against online rivals.

The naming rights deal was awarded by a consortium controlled the City of Paris and by Anschutz Entertainment Group (AEG), owned by Denver billionaire, Philip Anschutz.

Future cooperation between AccorHotels and AEG could focus on offering packages coupling AEG entertainment tickets with reservations in AccorHotels and with AccorHotels loyalty cards.

Rock bands U2 and the Foo Fighters will be among the first acts to play the revamped arena, which now boasts an increased capacity of 20,300-seats (it previously offered 17,000) following the makeover, which was said to cost around €150m.

Naming rights are a relatively new concept in France, where most sports venues are owned by the local authority/municipality. Recent initiatives in the sector have included the new Bordeaux stadium, which was named Matmut Atlantique under a ten-year contract with French insurer Matmut Group worth around €20m, and the Nice stadium, renamed Allianz Riviera Stadium, for roughly the same amount.


Leading sports and entertainment presenter, AEG, and mobile upgrade app Pogoseat®, have entered into a new partnership that will provide fans the opportunity to upgrade their seats and purchase one-of-a-kind VIP upgrades at sports and entertainment events at AEG Facilities-owned or affiliated venues.

The Pogoseat technology will initially be integrated into ticketing and the AXS Mobile Ticketing App at select AEG affiliated venues and events, with the potential to grow within AEG Facilities’ global portfolio of world-class venues. As part of the agreement, AEG will also receive equity securities of Pogoseat®.

Evan Owens, CEO of Pogoseat, said:

Pogoseat provides fans with a way to upgrade and customize their live-event experiences. The value is inherent for fans, event promoters and venue owners alike. The sheer volume of high-demand sporting and entertainment events presented by AEG at AEG-owned or affiliated venues through ticketing provides us with an incredible opportunity for growth on a global level.

Event-goers will be able to use the AXS Mobile App or visit to search for available seat upgrades and can see images that show the view from a particular seat before they purchase the upgrade. Fans can then select the tickets they want to upgrade to, and will then receive a credit for the price of their original seat toward the purchase of the upgraded seats. The credit is based off a competitive pricing structure, which takes into account at what point in the event the upgrade was purchased.

Upon completing an upgrade purchase, the fan can use their digital upgrade tickets to move to their new seats.

In addition to real-time seat upgrades, teams and venues are also able to utilise the upgrade platform to offer fans unique opportunities to purchase VIP experiences. VIP experiences are customisable to each team and/or venue and can range from behind-the-scenes meet-and-greet opportunities to exclusive autographed merchandise and other specially created experiences and items.

Nick Baker, Sr. Vice President, AEG Global Partnerships, said:

We have a fan-first approach when it comes to any partnership agreement and the Pogoseat partnership is a perfect example. The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide.


Pogoseat is an enterprise solution for sports teams and live-entertainment venues that enables their fans to upgrade seats and purchase unique VIP experiences before and during events. Pogoseat’s mobile application allows fans to improve their live entertainment experience and provides teams & venues a platform to increase fan engagement, monetize unused inventory and gather data that can be used to enhance the fan experience and sell additional tickets.

Pogoseat is partnered with professional & collegiate sports teams as well as select concert & theatre venues. Pogoseat is also integrated with back-end ticketing systems, creating a turnkey solution that automates the upgrade process. For additional information, visit


AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Microsoft Theater, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants, the GRAMMY® Museum and a 54-story, 1001-room convention “headquarters” hotel/destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry’s first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, and the AXS TV network. For additional information, visit

AEG and MGM Resorts International break ground on new Las Vegas Arena

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Located west of the Las Vegas Strip, between New York-New York and Monte Carlo resorts, the new 20,000-seat Las Vegas Arena will host boxing, UFC, and other sporting events, as well as major headline entertainment, awards shows, and special events.


On hand to welcome guests to this week’s special ground-breaking ceremony, which signalled the start of construction of the venue being built on a 16-acre site, were Dan Beckerman, President & CEO of AEG, and Jim Murren, Chairman and CEO of MGM Resorts International. Joining the partners to put the first shovels in the ground were Chair of the Board of Clark County Commissioners, Steve Sisolak, President of Ultimate Fighting Championship (UFC), Dana White, CEO of Golden Boy Promotions, Richard Schaefer, NBA and NCAA legend and Hall of Famer, Bill Walton, NHL legend and Hall of Famer, Luc Robitaille, and W B C Welterweight World Champion, Floyd Mayweather, who took time away from final preparations for his Saturday night title defense to participate in this historic ceremony.


MGM Resort International’s Jim Murren said:

We are committed to ensuring that Las Vegas retains its title as ‘Entertainment Capital of the World’ for generations to come. The addition of this world-class arena, which will attract new events to the market and enable existing events to grow in scale, is an integral component in that strategy. No destination can deliver the level of energy and excitement found in Las Vegas, where every day has the vibe of a big event day.


AEG’s Beckerman added:

We are excited to be breaking ground today on this iconic project. Together with MGM, we have designed an arena with some of the most unique features, offerings and amenities for our fans and sponsors. We look forward to bringing the best sports and entertainment events to this new state-of-the-art arena in one of the most vibrant entertainment markets in the world.


Expected to host more than 100 events annually, the Arena – designed by industry-leading architecture firm Populous – will house multiple locker facilities, premium dressing rooms, complete broadcast facilities and a variety of staging innovations that will bring the biggest stars and most important events to Las Vegas’ newest landmark.


Designed to meet the U.S. Green Building Council’s standards for LEED® Gold Certification, the Arena will feature 50 luxury suites, more than two dozen private loge boxes, and other specially-designed exclusive hospitality offerings never before featured in a facility of its kind.


Commission Chair, Sisolak, commented:

This Arena should symbolize for everybody watching that Las Vegas will continue to emerge from the recession a stronger, smarter, healthier and more vibrant destination for international tourism. Projects such as this create much-needed jobs and are true economic drivers.


AEG Global Partnerships, an affiliate of AEG that collaborates with more than 100 venues and other AEG assets worldwide to create sales and marketing platforms, is overseeing the sale of naming rights, sponsorships, premium seating and luxury suite sales for this new Las Vegas showpiece.

Global food & beverage experts for the new Allianz Parque in São Paulo

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The German-Brazilian Gourmet Sports Hospitality venture is announced as the Food & Beverages partner at the new Allianz Parque in São Paulo.

Gourmet Sport Hospitality will be responsible for all levels of catering from public catering to gastronomic concepts in the business and VIP areas. The Allianz Parque will be the third stadium in Gourmet Sport Hospitality’s portfolio of major South American events.

Mark Zammit, Director of Gourmet Sports Hospitality, says: “It means a lot to us to provide the food & beverage services for this new landmark. We look forward to bringing our experience to the table with new concepts that suit this venue and provide next-level experiences to football fans from around the world.”

Behind Gourmet Sports Hospitality is a team of skilled hospitality experts from the German-based K&K Group AG. With an international presence, they have more than two decades of comprehensive experience in major sports, cultural, entertainment and corporate events. Their references include global sporting events such as catering for the World Cup since 2006, Formula 1, last year’s Confederations Cup, the 2014 Winter Olympics in Sochi and up next, the FIFA World Cup this summer in Brazil.

“We’ve have come a long way since we opened our office in Rio in 2011. It’s a very interesting market with a lot of potential and we’re happy to be part of this rapid development. Our focus is always on quality whether it’s making hotdogs at the concession stands in the public areas or developing gastronomic concepts together with star chefs for the VIP lounges. Being part of the last three world cups has provided us with a lot of experience and also innovative ideas,” says K&K Group CEO, Klaus Peter Kofler.

Gourmet Sports Hospitality has a strong partner by its side with the global sports and entertainment operator, AEG. The new home of the Palmeiras football team will meet FIFA standards with a capacity of up to 45,000 fans and entertainment facilities for up to 60,000 guests. The arena will also include an amphitheatre, convention centre, media centre, museum, several retail stores, and restaurants.

The new Allianz Parque in São Paulo.

The new Allianz Parque in São Paulo.

CONSOL Energy Center appoints Hassett to helm

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Tim Hassett has been appointed General Manager, CONSOL Energy Center in Pittsburgh, Pennsylvania and Regional Vice President, AEG Facilities. Starting 8 July, he will be responsible for the management of all of the arena’s business operations, the creation of new events and the development of new revenue opportunities for CONSOL Energy Center, the three-year old venue which serves as the home of the Pittsburgh Penguins.

In collaboration with the Penguins, Hassett will activate AEG initiatives including AEG S.A.F.E., AEG 1Source, AEG 1EARTH, AEG 1Force, AEG Encore, AEG Energy Services, in addition to working closely with AEG Global Partnerships and other divisions of the company.

Hassett said:

I’m excited for the opportunity to work with the staff at CONSOL Energy Center and the AEG Facilities team. I look forward to contributing to the expansion of the diverse event offerings we will bring to Pittsburgh and being part of their wonderful community.

Prior to joining AEG Facilities and CONSOL Energy Center, Hassett worked in facility management and operations at the Lincoln Center for the Performing Arts, Inc., The Madison Square Garden Company (Madison Square Garden & Radio City Music Hall), New Jersey Sports & Exposition Authority (Giants Stadium & Continental Airlines Arena) and the New York Yankees.

Gwinnett gains AEG Facilities boost

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Gwinnett Center has partnered with AEG Facilities to provide support services, including event programming, sponsorship and premium seating sales, purchasing, vendor venue services, advertising and event-day operations to the three anchor venues of the facility. Terms of the multi-year agreement were not disclosed.

Located in Duluth Georgia and operated by the Gwinnett Convention and Visitors Bureau, Inc., Gwinnett Center is a collection of venues for live sports and entertainment events including The Arena at Gwinnett Center, a 13,000-seat venue for sports and entertainment; a 702-seat Performing Arts Center ideal for dramatic stage productions, as a concert hall for musical performances or as a civic auditorium for corporate presentations and a 125,000 square foot Convention Center.

This collaboration is a big step forward for Gwinnett Center. AEG is a leader in the industry, and we couldn’t be happier to grow our relationship with them,

said General Manager, Joseph Dennis.

Being located in the heart of one of the nation’s most vibrant sport and entertainment markets has positioned the Center as a must play arena for sport, concert and family show content,

said AEG Facilities President Bob Newman.