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The first in a series of consultations opened to the public yesterday, relating to plans for a new Royal Elm Park development proposed by Reading Football Club Prop Co Ltd, a partly-owned subsidiary of Reading Football Club.
The Royal Elm Park proposal involves the transformation of an undeveloped parcel of land into an exceptional mixed-use development, with Madejski Stadium at its heart, providing a world-class convention centre, 630 new homes, more than 1,000 new jobs and delivering an exciting new mix of leisure facilities, including an ice rink, restaurants and a large public square – a new community space for local people to enjoy.

A planning application will be submitted before the end of the year, with a view to starting construction next year.

Peter Brett Associates is acting as development consultant, with Arup providing technical services and Malaysian architectural practice NRY Architects is working on the design of the convention centre.
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Speaking live to BBC Radio Berkshire, Royals Chief Executive, Nigel Howe, said:

This is an exciting proposal for both for Reading Football Club and the town itself. When we built Madejski Stadium in 1998, to give the club a sustainable level of income we built a small conference centre and then a hotel. Both have proved amazingly successful and we saw an opportunity for a new convention centre in the south of England situated adjacent to the stadium. This sort of development is about engaging this part of Reading and the stadium in more activities, bringing people to this part of Reading just as similar developments have done in larger towns and cities across the country.

With the support we need from local government, we have grasped the opportunity to put forward a proposal – with the aim of getting the local community more and more involved in Reading Football Club and the Madejski Stadium complex, whilst simultaneously helping the club to become more financially sustainable in the future.

We are always striving to attract new fans to the club and to the stadium and, as you have seen from today’s ‘Price of Football’ study, we can boast some of the cheapest season tickets on sale in the Football League. This development is designed to make the matchday experience for home and away supporters even better in the future.

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Royal Elm Park, the name chosen for the proposal, reflects the club’s pride in its history, and the optimism in its future. Inspired by the club’s former home at Elm Park, the development hopes to capture the history, pride and energy of Reading Football Club and its loyal fans. The potential of this development provides an opportunity to deliver significant community benefits and further fulfil the potential of Reading and the Club.

A series of technical assessments, including highways and public transport, ground conditions (in consultation with the Environment Agency) and ecology, have informed the proposals, which also include 2,000sqm of high quality leisure and retail, a new 250-room hotel, a multi-storey car park and a series of transport measures, including subsidised local public transport for supporters and a new transport hub and shuttle bus services to work in conjunction with the arrival of Crossrail and the opening of the new Green Park station.
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Having met with STAR representatives to introduce the project to the supporters’ trust, Howe explained:

This four-sessional public consultation is aiming to let people see how we envisage a development like this working in the long term and for their questions to be answered.
Further exhibitions will be held as follows:Wednesday 21 October 2015, 2pm – 6pm
Venue: The Concert Hall, Reading Town Hall, Blagrave Street, RG1 1QHThursday 22 October 2015, 2pm – 8pm
Venue: The Concert Hall, Reading Town Hall, Blagrave Street, RG1 1QH

Saturday 24 October 2015, 10am – 4pm
Venue: South Reading Community Centre, 252-260 Northumberland Ave, RG2 7QA

The project team and a STAR representative will be on hand at each of the exhibitions in order to answer any questions about the proposal, further details of which will be available on

Images courtesy: © Royal Elm Park 2015.

Florida State University invitation to negotiate on the Arena District Hotel & Convention Centre

Comments Off on Florida State University invitation to negotiate on the Arena District Hotel & Convention Centre

Johnson Consulting is assisting Florida State University on a New Urban Development district, including a hotel and Conference Center, in Downtown Tallahassee. Below is further information on this opportunity:




Real Estate Development Opportunities


Florida State University (“FSU“) seeks responses from a qualified Developer(s) to construct and operate various components of a new Arena District development (“The Development”). The Development site is located in the bustling heart of Tallahassee, located between the Florida State Capitol Complex and the campuses of Florida State University (“FSU”) and Florida A&M University (“FAMU“).

FSU and its local partners envision a vibrant, connected, and mixed-use University and City District. This new Arena District will include a conference and convention centre, a full service hotel and restaurants/retail space. The Development will host a wide variety of clientele including residents of the surrounding community, visitors, graduates and friends of the universities, and nationally and internationally renowned figures from the fields of politics, sports, the sciences, literature and the arts.

The proposed site program totals between 700,000 and 800,000 gross square feet (GSF), and could stretch to as much as 1 million GSF. The Development will serve as an enhancement and addition to existing FSU facilities and should reflect a design and ambiance congruent with the campus aesthetic objectives. The Development is anchored by the recently renovated Donald L. Tucker Civic Center and will be soon be co-anchored by the FSU College of Business.

Over the last two years, FSU has worked with a consulting team led by Strategic Planning Group, Inc. and supported by Moore Communications Group, among others, who have prepared the feasibility, programming, financing and predevelopment services for the USD$300m+, 25-acre District.

To review the current proposals and reports, including a proposed Arena District Master Plan, visit: Also, once downloaded, please send an email with your contact information to to register for addenda.

FSU is interested in hearing a variety of creative and financially attractive approaches from Respondents. Qualified developers may submit development proposals for one or more of the planned components:

  •  Hotel: The full service hotel will add a highly desired service component to the community. The number of rooms and suites in this facility will be determined by the overall program developed for this site.
  • Convention Centre: The opportunity exists, if creatively and carefully designed, to construct a truly unique convention center that will attract local, regional and national conference and convention business.
  • Performing Arts Centre
  • Retail Space: Restaurants and retail space will span over 42,000 GSF.
  • Parking: Recommended construction of a 1,250+ space parking garage to satisfy projected demands.

The information requested in the ITN is required by 1:00 PM EST on Tuesday, July 14, 2015. A copy of the ITN 5750-1 and other related project information can be obtained online at:

No telephone enquiries will be accepted.



Sincerely,Charles Johnson IV

C.H Johnson Consulting, Inc.

6 E. Monroe St. 5th Floor
Chicago, IL 60603