PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

All posts tagged corporate hospitality

Gourmet Sports Hospitality’s F&B offering at Allianz Parque Arena

Comments Off on Gourmet Sports Hospitality’s F&B offering at Allianz Parque Arena


Gourmet Sports Hospitality (GSH) is responsible for all levels of catering at the Allianz Parque Arena in São Paulo, Brazil, from public catering to gastronomic concepts in the business and VIP areas; this marks the third stadium in the company’s portfolio of major South American events.

In the public area, GSH offers high-quality fast food, along with simple, fresh snacks for a modern food and fan experience. The modern club lounges provide space for casual and informal meetings, with high-class Brazilian snacks and international finger food. The VIP clubs, for important meetings and clients, spoil guests with premium finger food, accompanied by fine-dining hot and cold snacks. The exclusive and private atmosphere of the premium suites offers comfort and luxury. The ensuite central food court guarantees a high standard of culinary expertise and service. For guests with even higher aspirations, the convention centre and auditorium level is the perfect, multi-faceted and inspiring location, offering a bespoke set-up for events.


GSH provides all the catering - from the public catering to gastronic experiences in the VIP areas - at Brazil's Allianz Parque Arena.

GSH provides all the catering – from the public catering to gastronic experiences in the VIP areas – at Brazil’s Allianz Parque Arena.

Picture1 top chefs premium suites Picture1 fine starters Club Picture1 burger public


Behind Gourmet Sports Hospitality is a team of skilled hospitality experts from the German-based K&K Group AG. With an international presence, the company has more than two decades of comprehensive experience in major sports, cultural, entertainment and corporate events. Their references include global sporting events, such as catering for the FIFA World Cup since 2006, including the current 2014 FIFA World Cup in Brazil, as well as at Formula 1, last year’s Confederations Cup and the 2014 Winter Olympics in Sochi.


Klaus Peter Kofler, CEO of the K&K Group, said:

We have come a long way since we opened our office in Rio in 2011. It’s a very interesting market, with a lot of potential, and we’re happy to be part of this rapid development. Our focus is always on quality whether it’s making hotdogs at the concession stands in the public areas or developing gastronomic concepts together with star chefs for the VIP lounges. Being part of the last three FIFA World Cup’s has provided us with a lot of experience and also innovative ideas.


Gourmet Sports Hospitality has a strong partner by its side in the form of the global sports and entertainment presenter, AEG, who owns, operates and provides services to some of the most unique and successful facilities in the world.


As the new home of Sociedade Esportiva Palmeiras football team, Allianz Parque Arena seats 45,000 for football matches and up to 60,000 for other events. It fully satisfies FIFA contract provisions – specifically insofar as parking (1,500 covered spaces inside the arena), public transport (two metro stations – Barra Funda and Sumaré – in addition to commuter trains, and a broad network of buses), safety, accessibility, and full media support. The facility boasts nearly 200 skyboxes, two restaurants (including one offering a panoramic view of the field), snack bars, and all the other facilities expected to accompany a complex of this caliber. The arena includes cutting-edge technology and incorporates sustainability projects; mainly concerning the use and re-use of water, electricity, etc. The approximate investment is 330 million reais (c.GBP£89.6m) over a 30-year partnership. The venue’s additional facilitites include an amphitheatre, convention centre, media centre, museum, several retail stores and restaurants.

Corporate hospitality sales surprise at first direct arena

Comments Off on Corporate hospitality sales surprise at first direct arena

SMG Europe, the operator of the first direct arena in Leeds has beaten all sales projections for its corporate box options, which are almost all now sold, and each to a business with a head office in Leeds or Yorkshire.

The majority of suites have been taken for between two and four years, in spite of a minimum requirement of one year. The SMG team attributes demand to a number of factors including the buoyant and growing economy in the Leeds city region, the venue’s bespoke design and the existing programme of events.

Tony Watson, Director of Sales and Marketing, said:

We are delighted that the corporate community has reacted so well to our annual hospitality offerings. The senior team at the arena have had significant experience of hospitality for large organisations including roles at Manchester United, Everton Football Club, Royal Ascot and the Manchester Arena. Despite this experience, the demand for annual hospitality has been truly breathtaking and has taken us all by surprise.

With some private boxes here costing in excess of £200,000 for a three year license, it’s a large commitment. However, the demand and the lengths of commitment from many of the businesses in Leeds is a testament to years of anticipation and excitement in the city, as well as a desire to develop those all-important professional relationships. We’re proud to help our clients convey exactly what Leeds is capable of now, as part of that message.

Professional services provider KPMG are one of the concerns to secure a corporate box, less than 30 metres away from the action.
 Chris Hearld, a senior partner at KPMG’s Leeds office, said:

After many years in the waiting and the making, it is hugely exciting for Leeds to now add a world class concert venue to its long list of attributes.

We are very pleased to be supporting the first direct arena from the beginning and are hotly anticipating this summer’s opening as we look forward to enjoying music, comedy and more with a wide variety of KPMG contacts.

Other corporate packages include the Premier Club annual membership scheme which already has over 200 members and continues to grow steadily, according to sales figures.


Corporate box at first direct arena in Leeds.

Corporate box at first direct arena in Leeds.