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All posts tagged fan entertainment

Japan’s top professional Football League installs ChyronHego TRACAB™ player tracking system

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ChyronHego’s industry-leading technology delivers up-to-the-second player tracking data for team analysis and fan enjoyment.

ChyronHego announced this week that the J.League, the top division of the Japan Professional Football League, has rolled out the ChyronHego TRACAB™ to provide advanced player tracking capabilities for all 18 J.League teams and venues. TRACAB will cover more than 300 J.League matches during the current Japanese football season, which launched March 3.

A joint project of the J.League, J.League Media Promotion, and Japanese sports data collection and analysis firm Data Stadium, the TRACAB deployment uses ChyronHego’s patented image processing technology to identify the position and speed of all moving objects on the pitch, including players, officials and the ball. An array of portable optical cameras installed at the pitch captures live and highly accurate X, Y, and Z coordinates of each viewable object at up to 25 times each second. Data Stadium supplies this data to J.League teams to help them analyse player speed, ball movement, distance between players and other key factors that can help improve player and overall team performance. The data can also be used to enhance the viewing experience for fans in the stadium, as well as broadcast and online audiences, enabling real-time animation that precisely recreates player movements for “instant virtual replays”.

Takao Konishi, President of J.League Media Promotion, said:

After the success of our early deployments at select J.League venues, we’ve concluded that ChyronHego’s TRACAB is the industry’s most comprehensive and non-intrusive real-time player tracking system. Therefore, it makes perfect sense to roll this system out to the entire J.League ecosystem.

The TRACAB installation presents an exciting new revenue opportunity for the J.League, as new groups of stakeholders — such as sponsors, broadcasters, and other media — discover the data’s potential for enhancing fans’ experience. Plus, the player tracking data is invaluable for football clubs and coaches looking to boost their own team performance and gain insight into their competing teams, as well as player scouting activities, both here in Japan and internationally.

In addition to the J.League, TRACAB is installed in over 125 arenas and is used in more than 2,000 matches per year by the Swedish Premier Football League, English Premier League, German Bundesliga, Spanish La Liga, and many more sports federations around the world.

Ian Wray, Sports Industry Director for ChyronHego, commented:

Our TRACAB technology spans almost a decade of continued development and deployment in some of the world’s most demanding live sports environments. The J.League deployment illustrates just how versatile TRACAB can be, not only for providing performance data to sports clubs but also as a potential new revenue stream for a variety of stakeholders. It’s exciting to watch this technology mature and grow as the defining standard in live sports tracking worldwide.

For further information on ChyronHego, please visit:

Photo Caption: Japan’s Professional Football League, J.League, rolls out ChyronHego TRACAB™ system.

Melbourne Cricket Ground to take stadium technology and fan engagement to new levels

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Melbourne Cricket Club (MCC) today unveiled plans to turn Melbourne Cricket Ground (MCG) into one of Australia’s most technically-advanced and connected stadiums for fans, members and stakeholders.

In conjunction with partners Cockram, IBM and Cisco, the MCC announced that it will progressively deliver a range of technology infrastructure during 2015. The solution will connect fans and improve the spectator experience, bringing them closer to the action as it happens. It includes:
•    A super-fast, secure, high-density Wi-Fi network in and around the stadium, allowing fans to access real-time and interactive content and to engage with other fans.
•    A state-of-the-art exterior LED lighting system that will enhance the visual appearance of the MCG and allow teams/clubs to personalise and theme the stadium for their fans.
•    A best-of-breed Internet Protocol Television (IPTV) system to deliver digital content to high-definition displays throughout the MCG, displaying information as it happens.
•    Best-in-class facilities for media and broadcasters that will enable faster supply of event content to fans around the world.

The works are the next phase in a AUD$45m investment by the MCC, which has already delivered the two largest, high-definition scoreboards in Australia and the next generation of high-definition television production facilities.

The project will deliver a cutting-edge, high-density Wi-Fi network inside the MCG, allowing fans, members and stakeholders fast access to the internet on any device at the stadium.

The IPTV solution will see installation of 800 high-definition screens. Fans will be able to watch high-definition replays and keep track of the action as it unfolds. Coupled with existing screens, a total of 2800 televisions around the stadium will mean that fans won’t miss a moment.

MCC CEO, Stephen Gough, said:

I am delighted that the MCG will soon be one of the most connected stadiums in the country. This is a significant investment to improve and personalise the MCG customer experience and also operate a more efficient stadium. This will take the fan experience to another level with significant improvements to the MCG’s connectivity. This increased capacity will be great news for the four million people who visit the MCG each year.

One of the central pillars of the MCG technology improvements surrounds the ability to ‘theme’ the stadium in the colours of the home team. Approximately 240 LED lamps will ‘light’ the entire underside of the upper area of Level 4 seating, enabling the exterior of the stadium to be lit up in team/club colours, allowing AFL and cricket tenants to differentiate their home matches, as Mr Gough advised:

Whether you are a Collingwood, Hawthorn or Melbourne Stars fan, you want to feel like you are at a home game. We can now add to that true home team feeling at the MCG.

LED strip lighting will also be installed on the exterior façade to highlight the stadium, including gate entrances. Improved external digital way finding signage will be provided in Yarra Park.

The MCC has assessed a number of the world’s best stadiums – including Dallas Cowboys Stadium, Metlife Stadium, Yankee Stadium, Citifield, AT&T Park, Levi’s Stadium, Emirates Stadium, Staples CenterCamp Nou and Wembley Stadium – to find a solution with the fans’ best interests in mind.

Mr Gough said:

We have witnessed new technologies in action elsewhere and we want to ensure the MCG remains one of the greatest stadiums in the world.

Cockram Construction has been engaged as head contractor of the project.

“We look forward to delivering a critical piece of technology infrastructure for the most iconic sporting stadium in the country,” said Cockram Managing Director, Malcolm Batten.

MCC appointed IBM as head technical contractor to design, evaluate technology options and implement the selected solution to further enable the delivery of fan engagement innovations.

Catherine Caruana-McManus, Director IBM Smarter Cities Australia, said:

The technology solution IBM has designed and is implementing will deliver the foundational backbone for MCC to future-proof Australia’s premier, world-renowned stadium. This work will enable MCC to take advantage of the latest mobile, social and analytics technologies. It will create unrivalled and personalised in-stadium fan engagement and ensure premier game day experiences, giving fans more reasons to visit more often.

IBM’s expertise in delivering world leading innovation and digital solutions for sport and entertainment industries will deliver new commercial possibilities and attract more world-class events to the MCG. 

IBM is excited to partner with MCC on this transformation journey.

Cisco Systems Director, Jonathon Dixon, said:

The MCG is an iconic global sporting venue, and the MCC is transforming the stadium into one of the most technologically advanced in the world with the help of Cisco Sports & Entertainment solutions.

We believe that as the Internet of Everything connects more people, processes, data and things, the fan experience will become more immersive, customised and engaging. We are thrilled to be working with leaders like the MCC and IBM on this project.

For further information, please visit
MCG Transformation_570

Screen clean at US stadiums

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US professional stadiums continue to upgrade to attract international events and to keep spectators away from their TVs. EverBank Field, home of the Jacksonville Jaguars, plans to install large scoreboards at each end of the stadium in time for the 2014 season. Cost will be $63 million and the Jaguars will be paying $20 million, the city the remainder. Team President Mark Lamping said:

Jaguars fans are going to fall in love with the new EverBank Field, We do not take for granted the emotional and financial investment of Jaguars fans.  In return, we’re doing everything we can to produce a winner on the field, but in the areas we control – like the in-stadium experience at EverBank Field – we owe our fans nothing less than the very best, and that’s what they can expect soon at EverBank Field.

Each scoreboard will be 55 feet high and 301 feet wide, making them the largest in the NFL. Dallas Stadium’s four scoreboards measure 72 feet by 160 feet and Reliant Stadium’s new screens are 52 feet by 277 feet.

The Jaguars are removing 7,000 seats. Other improvements are a new food, beverage and entertainment area in the north end zone with swimming pools that face the field. Lamping has concluded an agreement with the Jacksonville council so that the Jaguars will cover any cost overrun and also that if the project runs under budget, the funds will go towards stadium improvements.

Kinnick Stadium (Iowa City, Iowa) is replacing an eight year old video board system with $9 million worth of large screen video display system within the existing south end zone structure, video displays in the northeast and northwest end zone corners and a ribbon display above the seating along the north side.