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All posts tagged Fan Loyalty Program

The Detroit Pistons franchise has received a boost from its member loyalty platform using SKIDATA technology. Team season ticket renewals have increased 17% year-over-year since the team launched the program.

The loyalty program, developed by SKIDATA, takes a 360 approach, rewarding members for engaging with the Pistons across all touch points including: attending games, making purchases at The Palace, visiting Pistons.com and interacting with the team on social media.

The platform, named Pistons Rewards, has exceeded expectations for fan loyalty engagement; with three quarters of season ticket holders actively engaged in the program.

Brad Lott, SVP Consumer Sales at Palace Sports & Entertainment, said:

We were looking at how to drive ticket usage, get members into the arena earlier and reward them for their purchases and loyalty to the team. We saw substantial increases in our fan engagement and our Pistons Rewards program has provided great value to our fans, win or lose.

Pistons 2

About SKIDATA

Founded in 1977, SKIDATA Group is a global leader in access solutions and management employing 1,000 people worldwide. With almost 10,000 installations and over 200 arenas and stadiums worldwide, SKIDATA provides ski resorts, shopping centres, major airports, municipalities, sports stadiums, trade shows and amusement parks with secure and reliable access solutions for people and vehicles. The company is a subsidiary of The Kudelski Group – a global leader in digital security and convergent media solutions for the delivery of digital and interactive content. Its technologies are used in a wide range of services and applications requiring access control and rights management. Its three main activity sectors include integrated digital television, cyber security solutions and Public Access solutions.

For details on the products and services SKIDATA offers to the stadia & arena sector, go to: http://www.skidata.com/en/fairs-attractions-arenas/for-stadiums-arenas.html

CFL’s Roughriders launch new fan loyalty and rewards program

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Canadian Football League (CFL) side, The Saskatchewan Roughriders, have announced a partnership with Green 4 Solutions as they introduce a new fan loyalty program and customer relationship management (CRM) solution.

 

Fan loyalty means more than ever to the Roughriders as the announcement comes at the start of the 2014 CFL season, which they kicked-off on June 14 against new entrants, Ottawa Redblacks.

 

The technology provided by Green 4 Solutions will see the Roughriders’ vision for fan loyalty brought to reality, whilst providing a back end CRM solution, which will enable the club to utilise the powerful data that comes as a result of rewarding transactional behaviours. 

 

Roughriders VP Marketing and Business Development, Gregg Sauter said:

We plan to use the CRM and loyalty platform from Green 4 Solutions to reward our fans and enhance their experience with the Roughriders.  We’re now in the planning phase for the program and are looking to apply loyalty as part of a wider strategy for CRM. Using Green 4’s technology we can better engage with our fans and make use of transactional data to increase our revenues.

 

The agreement is not only a marquee moment for the Roughriders, but also for Green 4, as the deal coincides with the opening of the company’s offices in North America.

 

Green 4 Solutions Business Manager for North America, Paul Gibbons, said:

We’re delighted that the Roughriders have chosen to work with us. We have a great product that not only rewards fans, but presents fantastic commercial opportunities for the club. The product has already had proven success in North America and we’re excited to see the technology embraced by the Roughriders.

We quickly realised that the club has a fanatical following and fans will turn the city green on a matchday. Loyalty will compliment this trend and with the new stadium announcement, coupled with Grey cup success, we are very pleased to be associated with the Roughriders.