The NFL’s San Francisco 49ers are continuing their focus on fan satisfaction at Levi’s Stadium by becoming the first sports team to include F&B items for season ticket holders. Read more
More than 40% of sports fans worldwide abandoned concession lines in the past 12 months – without making a purchase – because of excessive waiting, according to a just-released Oracle Hospitality Sports and Entertainment research report The Fan Experience: Changing the Game with Food and Beverage, published in partnership with Turnkey Intelligence, an industry-leading market research provider.
Visitors to MGM Park, home of the Milwaukee Brewers’ Double-A Minor League Baseball affiliate Biloxi Shuckers, will experience Ovations Food Services’ Everything’s Fresh™ approach when the ballpark opens to Southern League action this summer.
The team selected nationally-recognised Ovations Food Services, a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor, to oversee the day-to-day food and beverage operations at their new ballpark, due to open in August.
Ovations’ Everything’s Fresh™ approach means dynamic, seasonal menus that keep fans engaged. Food is prepared and assembled right in front of guests with ingredients that are locally sourced whenever possible. This also means guests will never find pre-wrapped anything, everything is prepared and served fresh!
Fans will experience customised menus that reflect the regional flavours of the Mississippi Gulf Coast including:
Ovations will partner with many local companies to infuse regional flavours into menus – these include M&M Shrimp, Barq’s Root Beer and Lazy Magnolia Brewing Company just to name a few.
The Atlanta Falcons Stadium Company (StadCo) have announced a long-term agreement with dining and hospitality innovator, Levy Restaurants.
Levy will partner with StadCo to set the new standard for the game and event experience for NFL and MLS fans, and all other guests at the new Atlanta stadium set to open in 2017. The agreement was reached following an extensive selection process involving top-tier hospitality providers.
The new stadium – designed by 360 Architecture – will serve as home for the Falcons and other marquee sports, convention and entertainment events, as well as Atlanta’s newly-awarded Major League Soccer (MLS) franchise, which will begin play in 2017.
Levy will create intuitive dining and hospitality spaces and experiences to bring the ultimate event day to life for each guest at the stadium.
Atlanta Falcons President & CEO, Rich McKay, said:
We are committed to establishing a food and hospitality experience that will re-set the bar for stadiums. Levy will be a strong partner in helping us re-imagine the stadium experience not only for Falcons and Major League Soccer fans, but for all guests attending events at the new stadium.
Levy Restaurants’ President & CEO, Andy Lansing, added:
Today’s fans expect a total experience that includes great food, emerging technology, the best hospitality and more. We love the Falcons’ vision. This is an exciting opportunity to challenge everything and transform each aspect to create the new definition of the best in class experience.
To help create an iconic epicenter of activity for the City of Atlanta and the region, Levy will leverage its restaurateur-driven, creative vision for hospitality, industry-leading business intelligence and deep local relationships, re-imagining the hospitality approach throughout the new facility.
The Falcons recently announced a season ticket wait-list program allowing fans who are not currently season ticket holders to reserve seating priority in the new stadium.
Atlanta Falcon’s new stadium. Images courtesy: 360 Architecture
