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International Speedway Corporation and Sunoco have entered a multi-year partnership that will make Sunoco the fourth Founding Partner at Daytona International Speedway (DIS) as part of its historic $400 million DAYTONA Rising redevelopment project.

The DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. DAYTONA Rising will transform DIS into the world’s first motorsports stadium with premium amenities and attractions.  ISC Chief Executive Officer Lesa France Kennedy said:

Sunoco is a long-time partner of ISC and we’re excited to further develop our relationship. A brand synonymous with motorsports for many years, Sunoco will continue to be a great asset across the ISC enterprise adding to the overall fan experience.

The multi-year agreement will provide Sunoco with naming rights for one of five fan injectors. The massive, new and redesigned entry statement includes over 20,000 square feet of Sunoco engagement and fan experiences that vertically span four concourse levels. Financial terms of the agreement were not disclosed. Sunoco Executive Vice President and Chief Marketing Officer Cynthia Archer said:

This represents the next chapter of our long-term partnership with ISC. ISC is taking the motorsports experience to new heights by creating a visually-compelling facility. Fans will be amazed when they see the new motorsports stadium and Sunoco’s engaging injector experience for the first time in 2016.

Additionally, Sunoco will have branding rights for one of the fan “neighborhoods” located near its injector. A total of 11 football field-size neighborhoods will be located throughout the new frontstretch, each featuring custom bar, retail and dining areas, as well as dozens of video screens.

Daytona International Speedway President Joie Chitwood III said:

We’re thrilled to welcome Sunoco as a DAYTONA Rising Founding Partner. With a rich history and commitment to customers, Sunoco will enhance the race day experience for fans at the Speedway for years to come.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium.

Photo: A concept image of the Sunoco injector at Daytona International Speedway. (PRNewsFoto/Daytona International Speedway)

ISC looks to expand internationally on 10th anniversary

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Integrated Security Consultants Ltd (ISC) has announced plans in its 10th anniversary year to take its expertise working with the UK’s leading brands to clients internationally. Managing Director Pat Carr, who has undertaken a lead role on over 600 major events with attendances between 75,000 and 125,000 attendants, said:

We are focused on continuing to build the brand awareness of ISC, our services and people, and apply this experience further in the industry. We fully understand the needs and expectations of worldwide brands and have expertise in deploying experienced customer service representatives to high-profile events, greeting sponsors, directors, athletes and other VIPs.

We believe we have invaluable expertise to share with similar potential clients and aim to transfer the very high standards we have here in the UK to the international events market, as overseas nations look to us after the Olympic year.

Over the last ten years, the company has protected VIPs, assets and the public for clients such as Wembley Stadium (pictured), London’s Natural History Museum, M&C Saatchi and the NFL, in addition to safeguarding high-profile occasions including the UEFA Champions League Final and hundreds of corporate and sporting events. Carr continued:

Our company ethos is to strive for excellence and provide an outstanding service. We do this by identifying clearly the client’s vision and adopting their values so that we can integrate with them and provide a seamless operation. We have many years’ experience of providing corporate stewards and SIA-licensed security officers to small and large-scale events. In addition, we have the operational knowledge and a record of providing exemplary service in all spheres of live events.

Earlier this year the company was awarded the contract to provide crowd safety management services for Singapore’s multi-venue flagship, the Singapore Sports Hub, due to open in April 2014. As part of this contract ISC Ltd has incorporated a new Singapore-based company, Integrated Security Consultants (S) Pte Ltd.