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Ticketmaster UK, a Live Nation Entertainment company, has confirmed that West Ham United Football Club has appointed Ticketmaster as its ticketing partner ahead of the club’s historic move from the Boleyn Ground Upton Park (home to West Ham United since 1904) to the Queen Elizabeth Olympic Park for the commencement of the 2016/2017 season.

As the world’s leading ticket agency, Ticketmaster’s vast experience with major sporting events will ensure a smooth transition for the club’s stadium move. Together with West Ham United, Ticketmaster will work to provide ‘best in class’ products and excellent customer service to fans.

The partnership is able to offer the Club a complete package encompassing the best in ticketing technology, project management, ticket retailing, marketing and fulfilment services.

Ticketmaster’s universal and seamless integrations with third party CRM, retail merchandise and loyalty systems will allow the Club to offer a much-improved quality of service to its supporters.

Vice-Chairman, Karren Brady, said:

The move to Queen Elizabeth Olympic Park presents us with a unique opportunity to offer an unrivalled supporter experience and today’s announcement is a significant step in that direction. Our supporters can look forward to vastly-improved service across the board and so we are delighted to be working with an organisation of Ticketmaster’s repute at this exciting time in West Ham United history.

Adam Newsam, Managing Director, Ticketmaster Sport, said:

West Ham United is undoubtedly one of the most dynamic fan-focused football clubs with an extremely passionate supporter base. It’s a hugely exciting time for the club and we are honoured to be in partnership with them at the heart of the day-to-day operations in providing a fantastic service to fans, and filling every seat come match days.


About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management.

For additional information, visit:


About West Ham United FC

West Ham United were formally founded in the July of 1900 after five years as Thames Ironworks Football Club. The winners of three FA Cups and a European Cup Winners’ Cup, the ‘Hammers’ lay claim to the Academy of Football, renowned for its development of prodigious talent and an illustrious list of England internationals. West Ham’s very own Bobby Moore led England to FIFA World Cup glory at Wembley in 1966, with fellow Hammers Sir Geoff Hurst and Martin Peters scoring the Three Lions’ four goals. Following 112 years spent at the historic Boleyn Ground in Upton Park, the Club is set to embark on a momentous move to the iconic former Olympic Stadium (pictured above) in Queen Elizabeth Olympic Park this summer.


For the first time, executives from Live Nation Entertainment’s Ticketmaster, Concerts and Touring divisions will be at VenueConnect, which takes place July 26-29 in the Oregon Convention Center, Portland, Oregon, USA.

In addition to the opportunity to network with some of the world’s top live event promoters, ‘Live Nation Entertainment Backstage’ will include an education session focused on the latest dynamics in show booking:

Standing Out In A Crowd (Sunday, July 27, 1 pm) .
Execs from Live Nation Entertainment will appraise the traditional and emerging role of the venue. Exploring the new world of concert promotions where revenue optimization is essential and the venue is viewed as a yield management partner.

Moderated by Cole Gahagan, EVP of Client Revenue with Ticketmaster, session panelists include Mike Evans, President, Live Nation Arenas; Gerry Barad, COO, Live Nation Global Touring; and Brad Wavra, SVP, Live Nation Touring, Live Nation Concerts.
 Mike Evans, President of Live Nation Arenas, said:

Our venue partners are tremendously valuable to Live Nation Entertainment, and we feel it’s important to express that from all branches of our company. We take pride in the array of services we provide venue managers – from the world’s greatest live events, to the most advanced ticketing and event marketing solutions in the industry – and we’re looking forward to sharing the latest developments on those services at this year’s conference.