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All posts tagged London 2012

According to a just-released report by London & Partners, major sporting and cultural events have contributed GB£2.2bn to London’s economy since the 2012 Olympic and Paralympic Games, demonstrating that London is ‘open for business’ and cementing the capital’s reputation as one of the world’s greatest sporting and cultural cities.

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Rio’s ambitions to stage the world’s “best value” Olympics hinge, in part, on applying many of the legacy planning strategies of the London 2012 Games. With just two months to go until the opening ceremony of the Rio 2016 Olympic and Paralympic Games, Rio is “on the cusp” of reaping the same legacy benefits enjoyed by London, according to AECOM, the company behind both cities’ Olympic masterplans.

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Arena Seating transformed Lee Valley Hockey & Tennis Centre at Queen Elizabeth Park with grandstand seating, media studios, platforms for broadcast cameras or photographers, and viewing access platforms for the Unibet EuroHockey Championships, 21-30 August, 2015.

Arena Seating’s Project Director, Terry Smith, returned to East London to continue building Arena Group’s 2012 Olympic Games legacy by installing temporary event infra-structure to create a stadium suitable for a global sporting event. Lee Valley Stadium was constructed to have a permanent seated capacity of 3,000, with the flexibility to be expanded for particular flagship events.

EuroHockey Championship Director, Sue Catton, explained:

This is the first of four international tournaments England Hockey is hosting over consecutive years, so we’re starting on a journey to build a fan-base and we searched for a supply partner to share that journey. Arena Seating’s track record impressed us and we have really valued the people at Arena, the quality of their work has shone through. They have been enthusiastic and very thorough in working with us, from surveying the venue to installing the equipment. It has felt like a true partnership.

Lee Valley Stadium has a permanent seating capacity of 3,000, which has been increased with the addition of 1,864 clearview™ seats, split between two grandstands behind each of the goals. To host an international event of this nature also required additional commentary studios, along with broadcast camera and photographers platforms to accommodate the world’s media, a Unibet sponsor platform and a presentation platform overlooking the stadium. These were constructed using the company’s proprietary Arena Deck system with glass handrails, for a contemporary aesthetic.

England Hockey's Sue Catton.

EuroHockey Championship Director, Sue Catton.

Catton continued:

As well as the fantastic sightlines clearview™ has given us, everyone has been very impressed how well the temporary infrastructure has integrated into the look and feel of the existing Stadium. The join from permanent to temporary is very professional, so the whole Stadium feels permanent, down to details like the blue net cladding Arena has used to blend in with the pitch.

Hosting the Euro’s has been a great shop window for the sport. We’ve already experienced a 40% uptake since the 2012 Olympics. We’ve doubled our initial audience target in selling 30,000 tickets and having had such a great atmosphere inside the Stadium we’re hoping we can keep attracting new fans (and participants) as we move straight into our national HockeyFest after these champs.

On the eve of the first Rugby World Cup match to be held at the transformed London Olympic Stadium, Populous released this new video, explaining just what has changed in the stadium and surrounding park since the London 2012 Olympic Games.

Since being designed to host the world’s largest sporting event in 2012, the stadium has been totally transformed, to create a world-class venue for a range of sports and events, including football, rugby, athletics, cricket and concerts, with a new flexible seating system to give all spectators the ultimate experience.

Populous produced this video in collaboration with Queen Elizabeth Olympic Park/London Legacy Development Corporation, BuroHappold Engineering and Balfour Beatty.
For more information, please contact
Main image courtesy: Queen Elizabeth Olympic Park/London Legacy Development Corporation.

Populous is an event sponsor for our ‘live’ event, Stadia & Arena Asia Pacific 2015 taking place at the Singapore Sports Hub next week, September 28-30. The firm’s Paul Shakespeare and Paul Paterson will also be presenting the findings of Populous’ year-long “Tomorrow’s Together: What will shape the venues of the future” project during the conference, which was conducted in conjunction with PanStadia & Arena Management.

If you haven't already registered to attend Stadia & Arena Asia Pacific 2015, then make sure to do so online today at:

If you haven’t already registered to attend Stadia & Arena Asia Pacific 2015, then make sure to do so online today at:

West Ham United Football Club (‘Hammers’) have announced that a stunning ‘West Ham’ seating design is to be installed at the former Olympic Stadium. 

Following extensive consultation with supporters, the seating layout will now be transformed to feature the unmistakable claret and blue colours of West Ham United, while preserving the iconic shard design synonymous with London 2012.

The enhancement – which will be paid for in full by the Club – will also see the words ‘West Ham’ emblazoned across the ‘Kop’ style East Stand, which will be complemented by the instantly recognisable crossed hammer symbol, synonymous with the Hammers, appearing across the lower tier seats and both the North and South stands.

West Ham United Vice-Chairman Karren Brady said:

I am proud to unveil our final designs for the seating at our new home. My Board’s aim is always to exceed our supporters’ expectations. After detailed consultation with our Supporter Advisory Board and other fan groups it became clear that this matter was of paramount importance to them and reaffirmed our belief that we must work day and night to pursue a solution that they would be proud of.

It is important to note that this transformation, along with several others, is being completely funded by West Ham United as another example of our commitment to pay our way at the new Stadium.
We have always pledged that the new Stadium will look and feel like West Ham’s home and today’s announcement is further evidence that we have absolutely kept our promise.
The improvements to the seating are just one of a number of crucial changes that our supporters will see taking shape following the end of the summer events, after which the Stadium will be handed back to the construction team in November. Only then, will the real ‘Westhamification’ take place.
The day when we can finally unveil the finished Stadium to our fans is getting closer and I, for one, cannot wait.

The Club also confirmed that 20,000 new people have now joined the Priority List for Season Tickets at the new Stadium and the new-look seats will be just one of a number of major upgrades they will notice at the Hammers’ first game in their new home in August 2016.

The football requirements will also see an upgrade, when the current turf is taken up to be replaced by a new world-class playing surface. West Ham United Head Groundsman Dougie Robertson will oversee the construction and development of the pitch over the winter to ensure it meets the extremely high standards he has set at the Boleyn Ground.

Away from the pitch, fewer than 200 places now remain in Club London and its stunning hospitality areas will be fitted out from scratch. Among them is The Boleyn bar, The Arnold Hills and The Academy, each with bespoke interiors inspired by the Club’s rich heritage.

Once complete, the VIP areas will offer unrivalled luxury and style to the thousands of supporters who have already secured their VIP seat.

They will set a new benchmark in hospitality in line with the Club’s spectacular designs revealed in September last year.

The new Official Stadium Store will also begin to be fitted out in January ahead of its opening next summer.

The huge,  cutting-edge new retail space will be nearly three times bigger than the current Stadium Store and will mean tens of thousands of supporters can enjoy a wider choice of products and much quicker service every matchday.

There will also be a vast increase in West Ham branding around the Stadium to ensure it is a sea of claret and blue come the big kick-off next August.

The new West Ham United crest will have prominent placing throughout.

In addition to these significant developments, by the end of the year, the Club hope to confirm the final specifications of further groundbreaking marquee features, which are presently subject to planning consent.

Finally, the area that will host the new Champions Place stones and Champions Statue has also received planning permission for development, with work beginning in earnest in November.