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All posts tagged London Olympic Stadium redevelopment

Seeding of the pitch at the brand new London Stadium – formerly the Olympic Stadium – began last week, with the playing surface to be ready for its first cut next week. The innovative Desso artificial turf fibres will ensure a world-class quality pitch for new tenants, West Ham United FC.

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West Ham United FC revealed last week that a planning application has been submitted by E20 LLP for a spectacular wrap solution for the former London Olympic Stadium, which, if approved, promises to set a new benchmark in world stadia. The Club then confirmed this week that the Stadium will be increased to 60,000-capacity.

The Club and its stadium partners have worked tirelessly with leading digital experts to develop an optimum solution that would revolutionise the exterior of the Stadium. It would see the largest digital screens in Europe, measuring a massive 83m by 12m, installed on the outside of the Stadium.

If approved, the new installation will provide immense benefit to all partners of the Stadium, enabling events throughout the year, including West Ham United matches, to have a highly-visible, cutting edge digital platform for content, information and promotional material, all in glorious HD.

For West Ham matches, the Club’s fans will be able to enjoy clips of their heroes past and present as they make their approach to the world-famous venue they will call ‘home’ from August. So expect goals from Dimitri Payet or classic clips from Bobby Moore’s heyday to enthral the Claret and Blue Army on their way in to the Stadium.

And crucial to that end, the screens would be designed to respond to different brightness settings, meaning definition remains at an optimum level for day or night games in any weather condition.

The exciting new plans – which replace the previously submitted application – also include including prominent, Olympic legacy-inspired Claret and Blue shards, and the Club’s crest and colours, in addition to branding and advertising. This is key to the Club’s absolute commitment to ensuring the Stadium looks and feels like the unmistakable home of West Ham United.

Now that the above proposal has been submitted for consideration, West Ham United and its Stadium partners will be working hard with the planning authority to reach an agreeable outcome. A response is expected within the next eight weeks, to allow installation to take place between May and July.


New Stadium capacity increased to 60,000

In conjunction with the London Legacy Development Corporation (LLDC), Newham Council and Stadium operators LS185, West Ham United announced that the former Olympic Stadium will now boast a capacity of 60,000 for Hammers matchdays.

The move will see the release of 6,000 additional seats, so that even more West Ham fans will be able to enjoy the team’s debut season on Queen Elizabeth Olympic Park.

The Club announced late last year that the number of people registered on the Season Ticket Priority List five times exceeded the number of seasonal seats available. In the months since, the West Ham Board have been working closely with their stadium partners on how to accommodate the maximum number of Hammers fans.

This new higher capacity will bolster footfall to the site, with West Ham’s presence bringing 1.5 million visitors to the park each year.

With the Club’s transition to Stratford proving an overwhelming success so far, West Ham United Vice-Chairman Karren Brady said she was thrilled that thousands more loyal Hammers fans would have the opportunity to take their place in West Ham history. She confirmed:

This announcement is further evidence of the upward trajectory of this Club. We are on course for what could be our most successful Premier League performance ever and our ambitions to finish in the top six and break into Europe are very much within reach.
West Ham fans are famous the world over for their wonderful support. They have demonstrated this once again at matches this season and in the way that they have embraced the move to the new ground. We are delighted to be able to reward that magnificent support by releasing additional Season Tickets and bring even more visitors to the Park to enjoy all that it has to offer.
The 2016/17 season looks bright for the team, the Club and our fans. Not only will we have one of the world’s greatest new stadiums, but now it will be one of the very largest in the world’s most-watched league – a Stadium with both the quality and the capacity to match our ambitions.
David Edmonds, Chairman of E20, added:
It is fantastic to see such a high demand for West Ham United tickets as it shows how eager people are to watch football at the Stadium. By meeting this demand the use of the venue will be maximised, increasing its revenue and the return to the taxpayer. It will also give more people the opportunity to enjoy Queen Elizabeth Olympic Park’s beautiful parklands, historic waterways and unrivalled sports facilities.
Mayor of Newham, Sir Robin Wales, said:
The Stadium is an iconic venue and it is fantastic that even more people will be able see football in such a high quality setting. Our investment in the Stadium was all about giving as many Newham residents as possible the chance to see top class sport in the borough. This announcement further supports that commitment.
Linda Lennon CBE, Chief Executive LS185, Operators of the Stadium said:
We are delighted to have worked with West Ham United to deliver this extra capacity. 60,000 fans will provide a great atmosphere and it is a superb way to begin the new season in this iconic venue.
Main image: Artist’s impression of the design submitted to the planning authorities.
Images courtesy: West Ham United FC