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Orlando Magic continues to enhance the fan experience at Amway Center

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Orlando Magic Becomes First NBA Team to Deploy and Integrate iBeacons Via Team Mobile App in Amway Center

As part of the Orlando Magic’s focus and commitment to fan engagement and interaction, the Magic has partnered with Experience ( to launch iBeacons in Amway Center. The iBeacons will provide fans the ability to receive instant communication and updates the moment they enter the arena. Features will include the ability for fans to access their tickets, upgrade their seats and receive notifications on special offers and fan experiences in the building.

Magic CEO, Alex Martins, said:

The Magic is committed to our fans and their experience in our building and we are continually looking for ways to take these areas to another level. iBeacons provides the perfect fit to accomplishing this goal. As the first NBA team to offer one-to-one personalized experiences enabled by iBeacons and integrated with our mobile app it allows us to build on our mission of providing legendary moments every step of the way. Through our partnership with Experience, we are already looking ahead to the latest and greatest technology to offer to our loyal Magic fans.

The Magic is the first NBA team to implement iBeacons technology and integrate it with its mobile application. Approximately 20 iBeacons have been placed around Amway Center providing the team an unprecedented ability to communicate to each fan via mobile device. The messages can include instructions on bypassing long lines or receiving information on food, beverages and retail offers.

The iBeacons will provide “micro-location” information for fans who opt-in, allowing the Magic to enhance and personalize each fan’s experience the moment they enter the Amway Center.  Through this technology, each fan’s individual needs can be met and their unique footprint understood, with customized opportunities and experiences created for each fan.

Experience President, Ben Ackerman, commented:

Working together with the Magic to launch the latest technology with iBeacons in combination with the ability to mobilize a game ticket within the Magic app, we are able to provide fans an unprecedented ability to manage and enhance their game day experience. No other NBA team is offering these capabilities, and we know fans will quickly realize the benefits.