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Jerry Goldman, former SMG General Manager at Nassau Coliseum in New York, will join the U.S. Bank Stadium staff later this month.

A proven leader within SMG, Goldman is an innovative and respected industry professional, with 23 years in sports and entertainment management. He will support U.S. Bank Stadium as the Assistant General Manager under the direction of Patrick Talty, General Manager.

Goldman has a vast skill set encompassing all aspects of venue management, special events planning, production, and negotiating contracts with vendors, promoters, unions and tenants. He recently served SMG as the General Manager at Nassau Coliseum in Uniondale (Long Island), NY. Nassau Coliseum is a 17,500-seat multi-purpose venue and home of the NHL New York Islanders, with an attached 60,000sqft Exhibition Hall.

In addition to his work with the Nassau Coliseum, Goldman played an integral part in opening and booking two major entertainment venues, putting both places on the map for world-class concert tours. He served as the Booking Manager for Gwinnett Arena, a 10,000-seat venue in Suburban Atlanta, from 2003-2005 and the Assistant General Manager at BOK Center, a 19,000-seat arena in Tulsa, OK, from 2007-2012. He has also served SMG as a Regional Booking Director since 2005, overseeing the programming of up to 20 SMG-managed arenas in ten different states.

Goldman looks forward to working with not only the Minnesota Vikings but all the varied events U.S. Bank Stadium will host. He has successfully managed full building schedules with NBA (San Antonio Spurs), NHL (New York Islanders), WNBA (San Antonio Silver Stars and Tulsa Shock), CHL (Tulsa Oilers), ECHL (Gwinnett Gladiators) and AHL (San Antonio Rampage) franchises, along with the San Antonio Stock Show and Rodeo.

General Manager, Patrick Talty, commented:

Jerry is a perfect addition to the growing team. He will be able to truly hit the ground running and will be integral to securing world-class events for U.S. Bank Stadium.

Talty has been supervising the stadium management staff since January 2015.


U.S. Bank Stadium sign being lifted into place. The venue is now more than 65% complete, with the stadium slated to open end of July 2016


About U.S. Bank Stadium

U.S. Bank Stadium, owned and operated by the Minnesota Sports Facilities Authority, is a multi-purpose stadium and home to the Minnesota Vikings. The 65,400-seat stadium is located in the heart of Minneapolis, Minnesota. With 137,000sqft on the stadium floor and six club spaces throughout the building, this state-of-the-art facility will host prominent national and international programming including the Minnesota Vikings, concerts, family shows, sporting events, conventions, trade/consumer shows and corporate or private meetings and events.

U.S. Bank Stadium is set to open summer 2016 and has been chosen as the site of Super Bowl LII (2018) and the NCAA Men’s Final Four in 2019.

U.S. Bank Stadium is an SMG-managed facility. The concessionaire is ARAMARK.


Further information on the venue can be found at:

You can also watch the latest timelapse video, which shows the stadium now nearly 65% complete, online at:



first direct arena naming rights deal in Leeds

Comments Off on first direct arena naming rights deal in Leeds
 L-R Mark Mullen of first direct and John Sutherland of SMG Europe.

L-R Mark Mullen of first direct and John Sutherland of SMG Europe.

first direct has concluded a major sponsorship deal with SMG to give its name to the new and ground-breaking arena in Leeds as part of a five-year naming rights agreement. The 13,000 seat venue which opens in July 2013 will now be called the first direct arena.

This is the first major sponsorship the bank has undertaken in its 24 year history and means the name of the multi-award winning customer service champion will become ever more familiar with the many thousands of fans who attend the concerts and performances to be hosted at the arena.

Mark Mullen, Chief Executive of first direct commented:

This is a really exciting move for first direct. Leeds is the city that has made us who we are and we’re thrilled to be able to support such a major development for all the people who live and visit here.

It’s the first time we’ve undertaken such a major sponsorship but we’re often referred to as banking’s best kept secret so this should certainly put us on the map.

John Sutherland, Managing Director of SMG Europe who run the arena, said:

SMG Europe is totally committed to operating world class arenas that are supported by world class commercial partnerships. We are delighted that such an iconic and customer focused brand is partnering with us to deliver the outstanding customer experience that will be offered at the first direct arena.

The first direct arena will have a pre launch event on 24 July with Bruce Springsteen, followed by its official opening by Sir Elton John on 4 September. The £65m venue, which features a unique fan shaped design, the best acoustics in Europe and an innovative and striking design, is already attracting the biggest names in the entertainment industry.