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ANZ renews stadium naming-rights through to end of 2017

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One of Australasia’s most recognisable sporting sponsorships will endure after banking group ANZ announced it had extended its naming-rights sponsorship of Sydney’s former Olympic stadium.

The ANZ Stadium naming-rights sponsorship commenced in 2008 and the partnership will now span at least a decade following the bank’s decision to extend the deal through to the end of 2017.

ANZ Managing Director Products and Marketing, Matt Boss, said the sponsorship was in line with the group’s continuing commitment to both NSW and sport in Australia.

We’re pleased to be continuing our support of ANZ Stadium and this agreement will take the sponsorship into its tenth year. ANZ Stadium is one of Australia’s iconic stadiums with more than 20 million spectators passing through the turnstiles since the venue opened to host the Sydney Olympic Games in 2000.

ANZ Stadium Managing Director, Mr Daryl Kerry, said he was grateful to ANZ for its decision to commit to a decade of sporting sponsorship at Sydney Olympic Park on the back of the most successful year at the Stadium since the 2000 Sydney Olympics.

In 2013, ANZ Stadium welcomed 1.6 million fans to more than 50 events, including an extraordinary run of five sell-out events (State of Origin I & III, FIFA World Cup qualifier, the deciding British & Irish Test, Manchester United visit) that drew upwards of 60,000 visitors to NSW and was worth more than $100m to the NSW economy. Australians are passionate about their sport and this partnership is important for sport in NSW and Australia.

ANZ’s decision to extend its naming-rights sponsorship also comes at a time when the Stadium Australia Group is working closely with Governments and the five sporting codes to advance plans to redevelop the Stadium and the surrounding precinct. We fully expect that, by 2017, ANZ Stadium will be well on the way to becoming the world’s leading multi-purpose stadium – a venue able to continue to attract major international events.

A 2013 Repucom report ranked ANZ Stadium as the most valuable naming-rights property of all major Australian stadia, with a total reach of 48.3 million people.

Sydney ANZ Stadium attracts fans with new facilities and events

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Sydney’s ANZ Stadium is set to host more than 40 major sporting and entertainment events in 2014 and the venue operator reports ongoing negotiations to bring more world-class football games and front-line entertainers. 2014 events already confirmed include:

• Sydney’s only T20 international between Australia and England, Sunday 2nd February

• Rapture featuring rap king Eminem, Saturday 22nd February

• NRL opening weekend triple-header, Sunday 9th March

• Buddy Franklin’s first home game for the Sydney Swans, Saturday 29th March

• Six Sunday afternoon NRL games including the Mother’s Day derby between the Dragons and the Bulldogs, Sunday 11th May

• The crucial Game II of State of Origin, Blues v Maroons, Wednesday 18th June

• The Waratahs’ two biggest Super Rugby games, Saturday 1st March and Saturday 28th June)

• The opening Bledisloe Cup match, Wallabies v All Blacks, Saturday 16th August)

• NRL Grand Final, Sunday 5th October

• Monster Jam monster trucks spectacular, Saturday 18th October.

ANZ Managing Director Daryl Kerry explained:

The foundations are in place for another mighty year in 2014. We are in discussions with FFA about a potential Socceroos farewell game in the lead-up to the World Cup, and on the back of the success of the Manchester United game, we are also involved in talks with some of the superpowers of world football and are hopeful that we will host more major European clubs in coming years.

Of course, also already confirmed is the 2015 AFC Asian Cup, one of the world’s biggest football tournaments, with seven matches scheduled for ANZ Stadium in January, including a semi-final and the final.

ANZ Stadium sporting ambassador Israel Folau said:

I’ve had the pleasure of playing some of the biggest games of my career across three football codes at ANZ Stadium and it’s exciting for everyone that Sydney will again host so many major sporting events in 2014.

The event experience at ANZ Stadium will be greatly enhanced in 2014 by a cutting edge Cisco connected Wi-Fi solution, to be introduced in time for the NRL kickoff.

Fans can also immerse themselves in the action in the comfort of their Centreline Seat and Zone Box, complete with prime viewing, exclusive meal and dining options, access to VIP areas and more.

ANZ updated its sound system last year (pictured) with the help of D&B Audio. Check out the details in the Winter showcase issue of PanStadia & Arena Management magazine.

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