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All posts tagged stadium sponsorship

Toyota becomes latest partner to 49ers at Levi’s Stadium

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The Northern California Toyota Dealers Association has agreed a multi-year, multi-million dollar deal with San Francisco 49ers to become the exclusive auto partner of the American football team and its new Levi’s Stadium from the 2014 NFL season.

 

Under the agreement, Toyota gains title sponsorship of the stadium’s northeast entrance gate. The Toyota Plaza will boast extensive Toyota signage and vehicle exposure. Toyota’s brand will also be associated with 49ers touchdowns; with the ‘Toyota Red Zone’ flashing across screens at Levi’s Stadium anytime the team’s offense gets beyond the 20-yard line.
The 49ers have already sealed partnerships with Yahoo, PepsiCo and New York investment firm BNY Mellon in relation to its move to Levi’s Stadium.

 

Toyota’s agreement also ties in with the facility’s ‘green agenda’, which includes photovoltaic panels that convert solar radiation into electricity and water-conserving plumbing fixtures, as the Japan-based company took hybrid car market leadership with the introduction of its Prius model in 2000.

 

Jed York, Chief Executive of the San Francisco 49ers, said:

Toyota has utilised innovative technology to develop groundbreaking sustainable advancements in their industry for years. Together we will present an unparalleled fan experience at the Levi’s Stadium.

 

Henry Hansel, President of Northern California Toyota Dealers Advertising Association, added:

Given the 49ers new home in Santa Clara combines cutting-edge technology that one would expect from Silicon Valley, with an eco-friendly focus uncharacteristic for an outdoor stadium, a partnership seemed like a natural fit for Toyota.

New stadium sponsor for Bishop’s Stortford

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Conference South club Bishop’s Stortford have announced a new stadium sponsorship deal with locally-based sports retailer ProKit UK.

The club’s Woodside Park base will be known as the ProKit UK Stadium for the next five years.

Bishop’s Stortford’s Commercial Director John Turner said:

We have worked very closely with ProKit UK Managing Director Mark Warwick and his ProKit UK team over the past couple of years with our own playing kit, training equipment and sportswear supply, and our 850 boys and girls within the youth and community club have many more years’ experience than us of ProKit.

This is a great joint venture for the club and ProKit, we are all very excited at the opportunities this will open up for both parties.

Essex-based ProKit UK are one of the UK’s largest equipment suppliers, from grassroots to the professional game and are currently official suppliers of kit and equipment to the Football League, official suppliers of Macron benchwear to the Ryman League and equipment suppliers to professional football clubs in the Premiership, Championship and Football League.

Group sponsor for UK cricket stadiums

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The group of cricket stadiums holding Test Matches in the UK has secured a joint sponsor in Liberty Mutual Insurance as ‘the official insurance partner of test match grounds’.

The sports marketing business Essentially Group brokered the partnership. As part of the deal, the LMI logo will appear prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl.

Sean Rocks, President and Managing Director of LMIE, said:

It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.