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The FA Group extends 10-year partnership with AudienceView

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AudienceView, a world leader in e-commerce software for events and entertainment organisations, including more than 550 venues in 15 countries, this week announced a multi-year extension of its 10-year partnership with the internationally-renowned FA Group and Wembley Stadium, its iconic 90,000-seat venue.

The FA Group will continue to use AV Enterprise to power ticketing operations for events at Wembley Stadium.

Paul Smyth, Head of Ticketing for The FA Group, said:

We have been with AudienceView since 2005 and took the opportunity to review the marketplace towards the end of our current deal in the second half of 2014. After a thorough tender process, AudienceView was the obvious choice for The FA and Wembley National Stadium and we’re delighted to be extending our agreement for the next three years. We are very impressed with the direction in which AudienceView is heading with a committed and very experienced leadership team. Their future roadmap is exciting and my team and I look forward to working closely with AudienceView both in London and Toronto as true partners over the coming years.

AV Enterprise is a powerful, white-label solution that has put The FA Group in full control of its ticketing business, storing all fan data in a single AudienceView database. In conjunction with the renewal, The FA is also eliminating its own online sales platform and replacing it with AV Enterprise online.

Over the years, AV Enterprise has been used to sell tickets for sporting events including The FA Cup Final, home matches of the England Senior team, The NFL International Series and the UEFA Champions League Final, along with all concerts at the Stadium since reopening in 2007. In 2015 Wembley welcomes AC/DC, Foo Fighters and Ed Sheeran and their fans to a summer of sold out events.

Mark Fowlie, Chief Executive Officer for AudienceView, said:

We are absolutely delighted to be continuing our partnership with The FA after more than 10 successful years together. It shows great faith in our solution, which is a great fit for The FA’s large-scale ticketing requirements, and in the leadership team that works tirelessly to drive our shared vision forward. We look forward to working with The FA team for many years to come.

About The FA
The FA is the not-for-profit, governing body of football in England, which re-invests GBP£100m back into the game each year. It grows participation, promotes diversity and regulates the sport for everyone to enjoy. Seven million players of all ages, 400,000 volunteers, 300,000 coaches and 27,000 qualified referees help The FA keep the grassroots game going.The FA runs 24 England teams, across men’s, women’s, youth and disability football, utilising the world-class facilities of Wembley Stadium and St. George’s Park. Football is the nation’s favourite game. To find out more visit and follow @FA

About Wembley Stadium

Wembley Stadium is the home of the England national football team. Since its creation in 1923 Wembley has hosted some of the most famous sporting and music entertainment events, including England’s World Cup success in 1966 and some of the most iconic music moments like Live Aid in 1985 and Take That’s record-breaking Progress Tour in 2011.

The original stadium was demolished in 2000 and the new, 90,000-seat stadium was opened in 2007.

Wembley Stadium has evolved and now hosts no fewer than 15 different event owners with an incredible 33 events hosted in 2014. The NFL will host three International Series matches in 2015, which complement the other existing partnerships with The FA, The Football League, RFL, Saracens Rugby Club and a number of music promoters, including SJM, Metropolis, Kilimanjaro and Live Nation.

In 2012, the stadium hosted nine matches during the Olympic Games and was the proud host of the 2011 and 2013 UEFA Champions League Final, making it a total of seven European Cup Finals, more than any other venue in Europe.

Wembley Stadium has a rich and proud sporting and music heritage spanning 90-years and was also the focal point for The FA’s 150th anniversary, hosting high-profile matches against Brazil, Republic of Ireland, Scotland, Chile and Germany in 2013, and will be the home of two 2015 Rugby World Cup matches.

About AudienceViewAudienceView is a complete entertainment business solutions provider. Rapidly approaching USD$2bn in annual transactions, the company’s innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.

Essex County Cricket Club nets Advanced Ticketing to engage with a new breed of fans

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Essex County Cricket Club have announced the appointment of Advanced Ticketing (Advanced) to handle its ticketing and CRM operations. The Club will implement TALENT Sport, the (ticketing) ecommerce platform from Advanced, as part of its strategy to deliver a first class online experience to drive fan loyalty and attract a new audience to its cricket games.

The Chelmsford-based cricket club chose TALENT Sport following a formal tender process that was designed to ensure the Club could enhance the online experience for customers, in support of The England Cricket Board’s goals to drive new fans to cricket.

Rowan Bangs, Membership and Ticketing Manager at Essex County Cricket Club, said:

We had outgrown our previous system and needed additional functionality. The Club couldn’t effectively capture customer data and the lack of a single shopping basket was prohibitive for both our Members and those booking a ticket to a game for the first time.

TALENT Sport allows us to deliver a top-class online experience to fans, wherever they are, at any time and from any device. It supports our strategic plans to enhance the match day experience and attract a larger following to cricket in line with the ECB’s directive. We are now in a position to capture key fan data to deliver a personalised and tailored online experience, with details such as favourite seats and card details for fast purchasing of tickets. We now know when parents book children onto kids’ courses, so we can offer them birthday experiences; these are the building blocks for gaining a new loyal fan base.

The solution went live in November 2014 and members can now update their personal information online, including membership photos, and ensure all data is up-to-date and relevant.

Mark Dewell, Managing Director of Advanced Ticketing said:

We thrive on working with clubs who align their strategic goals and aspirations with their investment in our technology. We are looking forward to working with the team at Essex to deliver an enhanced online fan journey that will drive engagement with new audiences whilst delivering monetary value for the club.

The clubs’ innovative approach will be welcomed by the cricket community in the UK and we are looking forward to a successful partnership with Essex moving forward.


Essex County Cricket Club: Ground Development

The main construction of the first phase of Essex Cricket Club’s development has already commenced on site, with the work taking place in the Club car park at the rear of the Essex Auto Group Graham Gooch Centre .

MCD, the Club’s development partner has signed the main building contract, following last year’s enabling contract with Kier Construction who will build the first block of apartments consisting of 62 dwellings. Most of these have been sold off plan.

The Club has reached agreement with Chelmsford City Council in respect of a licence and eventual acquisition of the New Writtle Street Car Park, once a new Multi Storey Car Park is constructed.

Keith Brown, Chairman of the Ground Development Committee of Essex County Cricket Club said “This project has been in gestation for a decade and had been delayed because of the economic and financial climate. It is, therefore, an immense relief that this first phase can start. Once the cranes appear and the building is seen to be physically underway, the existing strong interest in the first phase will we are sure be amplified on the next phase of the development. It will be the most iconic and prestigious development in Chelmsford. Chelmsford City Council has been most supportive in wishing to see the redevelopment of the County Ground and ensuring that it will remain the home of Essex Cricket for many years.”

Now that the first Phase can start the Club will now focus on its facilities which will form part of the next stage. Work will start on reviewing the original plans to ensure they meet the Club’s requirements in that they build the facilities that will serve the needs of the modern game, their members, sponsors and supporters.

Derek Bowden Chief Executive said: “We can now look forward to planning our facilities which need to be done within the limits of funds available from the development and our own resources, as well as keeping disruption to cricket to a minimum.”

Steven Byrne representing the Developer, MCD Chelmsford LLP, said: “We are all delighted that all the support from the Club and Chelmsford City Council, has finally come together, in the form of the commencement of the first phase of this prestigious Development Project. We look forward to showing the physical embodiment of what all the hard work by all parties, has helped the achieve.”

Ticketmaster UK exec goes global

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Chris Edmonds, MD Ticketmaster UK, has been promoted to Chairman of Ticketmaster UK and EVP of International Strategic Partnerships.

After more than eight years at the helm of Ticketmaster’s UK business operations, including leading the UK company through the merger with Live Nation and the delivery of the ticketing for the London 2012 Olympic and Paralympic Games, Edmonds will be expanding his role within the Ticketmaster International Executive team. Edmonds said:

This is a time of great transformation and opportunity within the international ticketing industry, and I am looking forward to working with the International Executive team to help to shape Ticketmaster’s future business strategy.

Edmonds will be responsible for developing Ticketmaster’s relationships with key strategic partners across its international territories, whilst remaining involved in the strategic business development of the Ticketmaster UK business, in his new role as Chairman for Ticketmaster UK.

Confirming the appointment, Mark Yovich, President of Ticketmaster International, said:

As we continue to expand our international business operations, Edmonds’s extensive knowledge and understanding of the ticketing and live event industries will be an invaluable addition to our International Executive team.

South African stadiums enhance ticketing

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The Nelson Mandela Bay stadium in Port Elizabeth is the latest stadium to adopt the fully integrated Computicket/TALENT solution. Computicket, the largest ticketing agency in South Africa, has joined in a strategic partnership with IRIS Ticketing to promote TALENT. The two companies have also worked together with the Moses Mabhida stadium in Durban which, along with Nelson Mandela Bay, hosted both the soccer World Cup in 2010 and the Africa Cup of Nations 2013. Alongside Moses Mabhida is Kings Park stadium, home to another shared customer, the Natal Sharks rugby team. In Cape Town, the solution is used at the Cool Runnings Toboggan Track, which is the first downhill toboggan run ride in Africa.

The Nelson Mandela Bay (NMB) stadium was built for the World Cup 2010 in South Africa and is a 48,500 seat venue. The NMB stadium was also host to the newcomers to the Super 15 Rugby tournament this year, the Southern Kings, for which over tens of thousands of tickets have been printed successfully using the new solution.

IRIS Ticketing’s TALENT solution introduces innovative ticketing for supporters to ensure they have the best supporter experience when purchasing stadium tickets. It offers a proven and flexible solution that allows stadia to manage membership and corporate ticketing options as well as integrate CRM capabilities to incentivise and reward loyalty, complementing Computicket’s current ticketing solution. The NMB stadium will also be using Computicket to print tickets via Shoprite superstores in South Africa and online through its integration with TALENT.

Moses Mabhida Stadium, Durban, is using TALENT for its ticketing.

Moses Mabhida Stadium, Durban, is using TALENT for its ticketing.

“Our international strategy is driven via a strong local partner model and we’re delighted to have established a strategic partnership with Computicket. TALENT offers an innovative ticketing solution for stadia environments which extends Computicket’s solution into this area, whilst its existing local network and knowledge in South African is critical for our local credibility. The success of our strategy in South Africa to date with Computicket means we are well placed to build on these opportunities. It also puts us on target to achieve 25% of new revenues from global expansion,” comments Mark Dewell, Managing Director at IRIS Ticketing.