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Brentford invests in ticketing platform ahead of move

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Brentford's plans for a stadium move include a new CRM system.

Brentford’s plans for a stadium move include a new CRM system.

Brentford Football Club is ramping up its fan engagement ahead of a move to a new stadium. The club has chosen TALENT Sport to manage the club’s ticketing and CRM requirements straight away at current stadium Griffin Park, as well as a strategic planning partner for the club’s move to its new stadium, which is due to take place in 2016.

Brentford FC will use TALENT Sport to introduce a new loyalty programme, which will reward its most dedicated supporters with exclusive offers and events, as well as manage the allocation of tickets effectively for its most popular matches. Mark Devlin, CEO of Brentford Football Club said:

Fan engagement is at the top of our priorities at Brentford FC, as we endeavour to reward our most loyal supporters and encourage new fans to join our club, especially important with the plans for our new stadium coming to fruition. TALENT Sport is a proven solution for ensuring supporters get a fast, reliable and seamless experience when purchasing tickets, whether online or from the Box Office. It also gives us the data to help us intelligently profile our customers and ensure our ardent fans are being rewarded for their support.

South African stadiums enhance ticketing

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The Nelson Mandela Bay stadium in Port Elizabeth is the latest stadium to adopt the fully integrated Computicket/TALENT solution. Computicket, the largest ticketing agency in South Africa, has joined in a strategic partnership with IRIS Ticketing to promote TALENT. The two companies have also worked together with the Moses Mabhida stadium in Durban which, along with Nelson Mandela Bay, hosted both the soccer World Cup in 2010 and the Africa Cup of Nations 2013. Alongside Moses Mabhida is Kings Park stadium, home to another shared customer, the Natal Sharks rugby team. In Cape Town, the solution is used at the Cool Runnings Toboggan Track, which is the first downhill toboggan run ride in Africa.

The Nelson Mandela Bay (NMB) stadium was built for the World Cup 2010 in South Africa and is a 48,500 seat venue. The NMB stadium was also host to the newcomers to the Super 15 Rugby tournament this year, the Southern Kings, for which over tens of thousands of tickets have been printed successfully using the new solution.

IRIS Ticketing’s TALENT solution introduces innovative ticketing for supporters to ensure they have the best supporter experience when purchasing stadium tickets. It offers a proven and flexible solution that allows stadia to manage membership and corporate ticketing options as well as integrate CRM capabilities to incentivise and reward loyalty, complementing Computicket’s current ticketing solution. The NMB stadium will also be using Computicket to print tickets via Shoprite superstores in South Africa and online through its integration with TALENT.

Moses Mabhida Stadium, Durban, is using TALENT for its ticketing.

Moses Mabhida Stadium, Durban, is using TALENT for its ticketing.

“Our international strategy is driven via a strong local partner model and we’re delighted to have established a strategic partnership with Computicket. TALENT offers an innovative ticketing solution for stadia environments which extends Computicket’s solution into this area, whilst its existing local network and knowledge in South African is critical for our local credibility. The success of our strategy in South Africa to date with Computicket means we are well placed to build on these opportunities. It also puts us on target to achieve 25% of new revenues from global expansion,” comments Mark Dewell, Managing Director at IRIS Ticketing.