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Verteda strengthens its sports and entertainment team with Peter Smith

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Peter Smith has joined Verteda Ltd as Workforce Management Sales Consultant focused on the company’s sports and entertainment clients.

Formerly Club Account Manager at Fortress GB, a role he held for eight years, Smith’s employment history includes Business Development Manager for sports CRM agency Goodform, Client Manager for PCS Technology Ltd and Sponsorship Manager at Arsenal FC. Smith commented:

Having worked for sports clubs and venues, and provided technology and services for venues and caterers alike, I’m in a fairly unique position of understanding what all parties are looking for in their relationships with each other and with stadium and venue visitors.

Smith’s role will focus on delivering workforce management guidance and the WMx solution to Verteda sports and entertainment clients, comprising of efficient and cost-effective staff scheduling – the right people in the right place at the right time – optimising staff productivity, customer service and profitability. Smith said:

Despite labour being an operator’s largest controllable cost, so many venues still use manual-based approaches, which are highly inefficient, inaccurate and can lead to costly errors. By contrast, we can optimise an organisation’s entire workforce capability, integrating it with the point of sale and other business IT solutions to deliver real benefits.

It’s particularly exciting to be in the industry at the moment, given the advantages technology can now deliver: from cashless and touch payments through loyalty-based services for repeat business, to delivering new and more profitable ways to use mobile technology and wi-fi investments to improve the fan experience and increase engagement. That’s what stadia and arena want, and that’s what Verteda can deliver.

Adrian Burns, Managing Director of Verteda Ltd, said:

Peter has genuine industry pedigree to meet the requirements of our sport, leisure and entertainment clients with a varied portfolio of sport business skills and a high level of technical understanding. He has a 360-degree view, and that expertise will assist our clients to better identify and capitalise on new operational and commercial opportunities.