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The FA Group extends 10-year partnership with AudienceView

AudienceView, a world leader in e-commerce software for events and entertainment organisations, including more than 550 venues in 15 countries, this week announced a multi-year extension of its 10-year partnership with the internationally-renowned FA Group and Wembley Stadium, its iconic 90,000-seat venue.

The FA Group will continue to use AV Enterprise to power ticketing operations for events at Wembley Stadium.

Paul Smyth, Head of Ticketing for The FA Group, said:

We have been with AudienceView since 2005 and took the opportunity to review the marketplace towards the end of our current deal in the second half of 2014. After a thorough tender process, AudienceView was the obvious choice for The FA and Wembley National Stadium and we’re delighted to be extending our agreement for the next three years. We are very impressed with the direction in which AudienceView is heading with a committed and very experienced leadership team. Their future roadmap is exciting and my team and I look forward to working closely with AudienceView both in London and Toronto as true partners over the coming years.

AV Enterprise is a powerful, white-label solution that has put The FA Group in full control of its ticketing business, storing all fan data in a single AudienceView database. In conjunction with the renewal, The FA is also eliminating its own online sales platform and replacing it with AV Enterprise online.

Over the years, AV Enterprise has been used to sell tickets for sporting events including The FA Cup Final, home matches of the England Senior team, The NFL International Series and the UEFA Champions League Final, along with all concerts at the Stadium since reopening in 2007. In 2015 Wembley welcomes AC/DC, Foo Fighters and Ed Sheeran and their fans to a summer of sold out events.

Mark Fowlie, Chief Executive Officer for AudienceView, said:

We are absolutely delighted to be continuing our partnership with The FA after more than 10 successful years together. It shows great faith in our solution, which is a great fit for The FA’s large-scale ticketing requirements, and in the leadership team that works tirelessly to drive our shared vision forward. We look forward to working with The FA team for many years to come.

About The FA
The FA is the not-for-profit, governing body of football in England, which re-invests GBP£100m back into the game each year. It grows participation, promotes diversity and regulates the sport for everyone to enjoy. Seven million players of all ages, 400,000 volunteers, 300,000 coaches and 27,000 qualified referees help The FA keep the grassroots game going.The FA runs 24 England teams, across men’s, women’s, youth and disability football, utilising the world-class facilities of Wembley Stadium and St. George’s Park. Football is the nation’s favourite game. To find out more visit and follow @FA

About Wembley Stadium

Wembley Stadium is the home of the England national football team. Since its creation in 1923 Wembley has hosted some of the most famous sporting and music entertainment events, including England’s World Cup success in 1966 and some of the most iconic music moments like Live Aid in 1985 and Take That’s record-breaking Progress Tour in 2011.

The original stadium was demolished in 2000 and the new, 90,000-seat stadium was opened in 2007.

Wembley Stadium has evolved and now hosts no fewer than 15 different event owners with an incredible 33 events hosted in 2014. The NFL will host three International Series matches in 2015, which complement the other existing partnerships with The FA, The Football League, RFL, Saracens Rugby Club and a number of music promoters, including SJM, Metropolis, Kilimanjaro and Live Nation.

In 2012, the stadium hosted nine matches during the Olympic Games and was the proud host of the 2011 and 2013 UEFA Champions League Final, making it a total of seven European Cup Finals, more than any other venue in Europe.

Wembley Stadium has a rich and proud sporting and music heritage spanning 90-years and was also the focal point for The FA’s 150th anniversary, hosting high-profile matches against Brazil, Republic of Ireland, Scotland, Chile and Germany in 2013, and will be the home of two 2015 Rugby World Cup matches.

About AudienceViewAudienceView is a complete entertainment business solutions provider. Rapidly approaching USD$2bn in annual transactions, the company’s innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.