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Ticketing industry expert joins Roboticket

Roboticket has announced the hiring of ticketing industry veteran Ian Sanders as the company’s first ever commercial director for the UK.

In this new role, Sanders will lead and grow the UK business. He will be responsible for the continued growth of Roboticket, as well as assisting international expansion and development opportunities outside of the UK.

Sanders will be joining the Roboticket team after spending several years at Ticketmaster, most recently as commercial director. In this role, he oversaw Ticketmaster Sport’s market growth across the UK, as well as ensuring retention of many key clients.

With him comes considerable experience in sports ticketing, sales, and client support, as Roboticket continues to scale its UK business.

Michał Pyda CEO of Roboticket said:

We’re excited to have Ian joining Roboticket. Ian has a great deal of experience growing and managing sports ticketing businesses. His track record and reputation within the ticketing business speaks for itself.

Sanders added:

Roboticket is an amazing ticketing platform, and I’m delighted to be joining such a refreshingly innovative company. It’s great to be working with a truly modern ticketing platform that offers such advanced features, and an intuitive interface for both fans and clients. Our approach of simplifying and automating ticketing tasks as well as providing a great user experience is one, I am sure clubs will be extremely interested in.

Roboticket has transformed sports ticketing via its flexible, web-based, API-driven ticketing platform. It enables professional sports to manage their business better, engage more deeply with their fans. It does this by simplifying and automating ticketing tasks as well as providing a great user experience for fans and staff alike.

Roboticket provides ticketing services for more than 30 professional sports organisations in the UK, Denmark, Poland, Germany, Austria, Finland, Gibraltar, and Brazil.

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