Ticketmaster and Ohio State University have extended their official ticketing partnership.
The deal will now cover all Ohio State athletics venues, including the new state-of-the-art Covelli Center that will host Olympic sports such as wrestling, women’s volleyball, fencing, and gymnastics.
Under the renewed partnership, Ticketmaster will continue to serve as the official ticketing partner and implement Ticketmaster Presence, its next-generation digital ticketing and access control platform, at all OSU athletics venues, including the newly-renovated Schottenstein Center.
Ohio State University senior vice president & athletics director Gene Smith said:
Ticketmaster is undeniably the leader in ticketing and, over the last few years, has rolled out several new products that will provide OSU fans with the experience they deserve, whether it’s an event at the brand-new Covelli Center or in our historic Ohio Stadium.
Our fans will have the safest marketplace to buy or sell tickets across dozens of sports, concerts and other live events, with the peace of mind in knowing that their tickets are real.
In an effort to reduce ticket fraud, OSU eliminated PDF tickets last year. With Ticketmaster Presence, OSU will be able to provide fans with an even safer marketplace to buy, sell and transfer tickets and provide quicker venue entry for fans.
Presence also enables OSU to create personalised experiences for each fan through greater insights into the lifecycle of a ticket, including who purchased the ticket and who is attending the event.
Through Presence, OSU will also implement SafeTix in the coming seasons, which ties a unique, identifiable digital ticket to each fan’s mobile phone through an encrypted barcode that automatically refreshes every few seconds.
SafeTix also includes NFC technology that will allow fans to enter venues through a simple “tap and go”.
Ohio State University has one of the most storied athletic programmes in all of college sports, winning eight national championships and 37 conference championships in football, as well as national championships in baseball, basketball, fencing, golf, gymnastics, rowing, pistol, swimming and diving, synchronized swimming, track and field, volleyball and wrestling.
Ohio State University has 36 teams and hosts more than 150 athletics events every year on campus, as well as numerous concerts, family shows and other live events.