Home of the Daytona 500, Daytona International Speedway is one of the sports world’s most recognisable stadia, an iconic venue that has attracted spectators from around the globe since its construction in 1959.
Host for a number of motorsport events, Daytona International Speedway (DIS) embarked upon a reimagining and reconstruction in 2013 that transformed the “World Center of Racing” into the first and only motorsports stadium in the world.
The project, Daytona Rising, was completed in time for the 2016 Daytona 500, a natural point in the racing calendar to launch the new venue; a truly magnificent 0.9 mile long, single stand stadium that would seat 101,500 spectators and host upwards of 150,000 within its grounds.
As a part of the project DIS decided to invest in the latest stadium technology available and chose Tripleplay’s award winning Digital Signage and IPTV solution as its product of choice.
Julie Giese, VP Marketing and Communications, DIS, said:
Daytona International Speedway focuses on partnerships, so when we began the Daytona Rising project we looked for technology providers we believed would best suit our needs both now and in the future.
We saw IPTV and Digital Signage as a key part of our future strategy, a technology that would allow us to communicate better with our spectators, not just from a promotional perspective, but from an informational point and also to ensure they were kept aware of schedule changes and weather warnings.
We’re also very aware that NASCAR is a blink and you miss something sport, and we don’t want our fans to feel they missed a moment. So being able to deliver live race footage across our stadium was vital and finding a technology that could do all of this was fantastic.
In total Daytona International Speedway chose to deploy over 1,500 screens, 800 Samsung Smart Signage Platforms (SSSP) with embedded media player and 700 Peerless ruggedized outdoor screens, using the Tripleplay Digital Signage and IPTV head end to deliver the digital media content to each of them.
Aside from being feature rich, the Tripleplay platform was also incredibly simple for the team to operate, Rodney Ward, Senior Director for Venue Technology at International Speedway Corporation (ISC) explains:
Tripleplay’s system is very intuitive, very simple to operate. We found that we did not need to deploy a highly technical member of the team to operate the system. We could give secure access to a member of the marketing team or to a junior technician and they would need very little training.
Aside from its ease of use and improvement to the fan experience, the Tripleplay platform also helps DIS to provide value to its sponsors and partners.
We now have the capabilities to offer additional opportunities to our partners and sponsors that we otherwise wouldn’t. Not only that, we can also produce reports to show the amount of time adverts have appeared on screen, allowing us to show the value of the advertizing inventory we offer. This is a huge positive for our sponsors.
Tripleplay will be exhibiting at Stadia & Arena Asia Pacific 2016. Visit them on stand #F05 to find out more about their products.