Rugby fans at Twickenham Stadium last weekend were the first to experience two new gateway entrances to the venue, with new turnstiles and welcome areas.
The match against South Africa, which England won narrowly, also heralded the official opening of the new East Stand and a range of new hospitality areas.
The new entrances extended the ticketed perimeter of the stadium, within which is an enhanced space for fans, hosting a vast array of food and beverage outlets, entertainment options and event activations.
Zinc canopies and LED-lit lettering overarch state-of-the-art turnstiles and access systems which will improve the flow of fans into the stadium and access security, plus offer weather protection for staff and spectators alike during security checks.
Two three-metre-high decorative gates frame the design, each carrying a verse of the hymn ‘Jerusalem’.
Rugby Football Union chief executive Steve Brown said:
We think the realigned perimeter, with its gates and new turnstiles, will offer fans a fitting sense of arrival to the stadium. I am pleased that this project has been developed with them at the forefront.
The venture, led by London-based architects Wilson Owens Owens, provides a unique focal point when fans arrive and delivers a recognisable starting point for their experience at the world’s largest dedicated rugby stadium.
Meanwhile, Twickenham Stadium’s new East Stand officially opened on Saturday.
It’s four new England Rugby Hospitality venues – British Airways Rose Garden, The Gate, The Lock and The East Wing – welcomed guests as England played against South Africa in the first of the Quilter Internationals.
The new East Stand was officially opened by the 34-times capped former England Rugby captain and World Rugby chairman, Bill Beaumont CBE.
The development has created 6,700m2 of high-end space in the form of four distinct world-class venues designed to take the hospitality experience to new heights. It is the first time that the Rugby Football Union has been able to accommodate all official match-day hospitality within Twickenham Stadium.