PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

University of Louisville kicks off capital campaign for US$55m stadium expansion

The University of Louisville Athletic Department started its “Coming Full Circle” capital campaign to fund the expansion of Papa John’s Cardinal Stadium.

Funds raised will add 10,000 seats to the north end of the stadium and the Howard Schnellengberger Football Complex will undergo major renovations.

The US$55m project will include 1,000 club seats, 70 premium boxes and 12 exclusive field level suites.

Athletic Director, Tom Jurich, said in a statement:

I feel it’s important to always stay on the cutting-edge in everything we do, and it’s critical that we do that with our facilities. This project is a crucial investment in our football program and essential as we move this program forward in the ACC. It’s our goal to make Papa John’s Cardinal Stadium one of the top facilities in the nation, and we feel we have an extraordinary plan in place that will excite our fan base and give us a chance to recruit some of the top student-athletes in the country.

Jurich said construction for the expansion would take up to two years, and the project should be completed by 2019, when Louisville hosts Notre Dame in the season opener. Though 2019 is the target date, Jurich would like for the stadium to be completed as soon as possible, but it depends on fundraising.

Team coach, Bobby Petrino, said:

This project will elevate our program to an even higher level and help us recruit some of the top young men in the country. Everything we do is focused on enhancing the experience for our student-athletes and top-flight facilities are essential to meeting that goal.

Fans will be closer to the field than ever before, with field level vantage points that will improve the game-day atmosphere.

Student-athletes will benefit from the team’s weight room and conditioning center doubling in size. 70,000sqft will be added to the training areas while improvements will be made to the coaches’ offices and players lounge.

PepsiCo donated US$5m for naming rights on the club expansion, while Planet Fitness has given $3m for the expansion of the Howard Schnellenberger Football Complex.

Papa John’s Cardinal Stadium was originally completed in 1998, and expanded in 2010 to the capacity of 55,000. After construction is complete, the stadium will approximately hold 65,000.


Source: Article by Sam Draut, Louisville Cardinal: