West Ham United Football Club (‘Hammers’) have announced that a stunning ‘West Ham’ seating design is to be installed at the former Olympic Stadium.
Following extensive consultation with supporters, the seating layout will now be transformed to feature the unmistakable claret and blue colours of West Ham United, while preserving the iconic shard design synonymous with London 2012.
The enhancement – which will be paid for in full by the Club – will also see the words ‘West Ham’ emblazoned across the ‘Kop’ style East Stand, which will be complemented by the instantly recognisable crossed hammer symbol, synonymous with the Hammers, appearing across the lower tier seats and both the North and South stands.
West Ham United Vice-Chairman Karren Brady said:
I am proud to unveil our final designs for the seating at our new home. My Board’s aim is always to exceed our supporters’ expectations. After detailed consultation with our Supporter Advisory Board and other fan groups it became clear that this matter was of paramount importance to them and reaffirmed our belief that we must work day and night to pursue a solution that they would be proud of.
It is important to note that this transformation, along with several others, is being completely funded by West Ham United as another example of our commitment to pay our way at the new Stadium.
We have always pledged that the new Stadium will look and feel like West Ham’s home and today’s announcement is further evidence that we have absolutely kept our promise.
The improvements to the seating are just one of a number of crucial changes that our supporters will see taking shape following the end of the summer events, after which the Stadium will be handed back to the construction team in November. Only then, will the real ‘Westhamification’ take place.
The day when we can finally unveil the finished Stadium to our fans is getting closer and I, for one, cannot wait.
The Club also confirmed that 20,000 new people have now joined the Priority List for Season Tickets at the new Stadium and the new-look seats will be just one of a number of major upgrades they will notice at the Hammers’ first game in their new home in August 2016.
The football requirements will also see an upgrade, when the current turf is taken up to be replaced by a new world-class playing surface. West Ham United Head Groundsman Dougie Robertson will oversee the construction and development of the pitch over the winter to ensure it meets the extremely high standards he has set at the Boleyn Ground.
Away from the pitch, fewer than 200 places now remain in Club London and its stunning hospitality areas will be fitted out from scratch. Among them is The Boleyn bar, The Arnold Hills and The Academy, each with bespoke interiors inspired by the Club’s rich heritage.
Once complete, the VIP areas will offer unrivalled luxury and style to the thousands of supporters who have already secured their VIP seat.
They will set a new benchmark in hospitality in line with the Club’s spectacular designs revealed in September last year.
The new Official Stadium Store will also begin to be fitted out in January ahead of its opening next summer.
The huge, cutting-edge new retail space will be nearly three times bigger than the current Stadium Store and will mean tens of thousands of supporters can enjoy a wider choice of products and much quicker service every matchday.
There will also be a vast increase in West Ham branding around the Stadium to ensure it is a sea of claret and blue come the big kick-off next August.
The new West Ham United crest will have prominent placing throughout.
In addition to these significant developments, by the end of the year, the Club hope to confirm the final specifications of further groundbreaking marquee features, which are presently subject to planning consent.
Finally, the area that will host the new Champions Place stones and Champions Statue has also received planning permission for development, with work beginning in earnest in November.
Read more at http://www.whufc.com/News/Articles/2015/August/27-August/Hammers-announce-new-Stadium-upgrades#ZhQTpWXHUTmcgput.99
Read more at http://www.whufc.com/News/Articles/2015/August/27-August/Hammers-announce-new-Stadium-upgrades#UwyMpPD9YlD2dR0y.99