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West Ham Utd FC unveil ‘Club London’ ahead of Olympic move

West Ham United FC have revealed details of the hospitality offering at the Olympic Stadium, the Club’s new home from 2016.

Under the ‘Club London’ banner, West Ham unveiled four hospitality options, namely: the BM6, an invitation-only club named after club legend Bobby Moore; 16 private executive boxes for up to ten guests each; Arnold Hills, a private dining club; and The Royal East, described as a ‘chic and elegant’ contemporary lounge.

The Olympic Stadium is currently being renovated ahead of the Club’s move to the ground, commencing with the 2016/17 season.

A reservation and sales centre has been opened by the Club at Westfield, the shopping complex which sits next to the Queen Elizabeth II Olympic Park where the stadium is located.

The Club has pledged that every current corporate member and season ticket holder will be offered a dedicated appointment in order to choose the right seat in the new venue.

IO-Media, a CGI specialist, has been hired by the Club to create a virtual venue, allowing fans to examine sightline and seating positions before selecting their seat.

Karren Brady, West Ham’s Vice Chairman – who was one of several board members and club executives to reveal the plans on Tuesday – commented:

We have been inundated with interest in these new hospitality areas and I am pleased to report that we have already sold more than a third of our executive boxes before the new Reservation Centre has even launched.

This is an incredibly exciting milestone for us as it is the first announcement on the way to revealing all of our world-class plans for the new stadium. The details released today show that we have been true to our word, in that the new-look Stadium will look and feel like West Ham’s home.

West Ham secured tenancy of the Olympic Stadium in March 2013, taking a 99-year lease. The Club will pay around GBP£2m a year in rent, with the British government stumping up around GBP£60m of the GBP£150-190m renovation project at the venue, which was originally built for athletics.

In terms of the stadium’s design, the Club will work closely with the E20 partnership on the developments that will see the Olympic Stadium upgraded to a 54,000 all-seater UEFA category 4 football Stadium – the highest category of football stadium possible in the world.

The developments will include the installation of an innovative retractable seating solution on all four sides of the ground, bringing fans closer to the action and the atmospheric, transparent roof, which, at 84m, will become the largest-spanning tensile roof in the world.

The ambitious proposals include first-class hospitality suites, the relocation inside the turnstile line of key facilities such as the concessions and toilets (as at other traditional football stadia), landscaping and a distinctive new building that is set to become the Hammers’ exclusive Ticket Office and flagship Club Store. The presence of these buildings will ensure that supporters continue to enjoy their direct relationship with the Club in new and enhanced facilities in the surrounds of the stunning Queen Elizabeth Olympic Park.