Goodison Park, home of Everton FC, was the location for a ‘world first’ on Monday, as ADI ran a live demo from its HQ in Preston during the SportsVMT Summit.
The conference audience of club media managers and sport broadcasters witnessed the first use of Adobe Anywhere. With an ADI editor at Goodison Park and an Adobe editor at the conference, both worked on assets stored on the Adobe Anywhere server at ADI, and both contributed to the clip, including a live interview from pitchside along with selected archived footage. The end result was played out to the big screen in the corner of Goodison and viewed back at the summit, receiving plaudits from all.
This revolutionary system means all the assets – from high quality video and graphics to sponsor content – are stored in one place, allowing video journalists and editors to access the files they need. Under the bonnet, there’s a lot of clever stuff to allow transmission of files to various devices, including tablets for sign-off by execs, without losing quality. Users of ADI’s LiveVenue can use Adobe Anywhere simply by buying an Adobe Creative Cloud subscription.
ADI has also developed LiveVenue with the help of technical partners like Nevion and EVS, and the VMT summit was packed with demos and best-practice information from these companies’ working around the globe. IMG Studios is a content partner which is offering clubs a secure and searchable video content archival service on ADI’s servers, both for in-house retrieval and for licensing to an international audience.
A discussion panel on commercialising content brought out the complexity of managing the marketing and monetising of video assets but also the potential for achieving fan engagement in and beyond the venue. During the panel session, Mark Ellis, COO at Middlesbrough FC, advised:
LiveVenue impacts a lot of people. Make sure roles and accountabilities are clear from the start.
Ellis also told PanStadia & Arena Management that stadiums need to carefully assess the wide ramifications of HD video production in the bowl, especially in relation to UEFA’s floodlighting requirements for the top divisions in Europe.
by Mark Webb